Why the Internet hates this beauty product

The Controversial Beauty Product Blowing Up The Internet


Beauty Crew Digital Content Editor / May 23 2019

German beauty entrepreneur Svenja Walberg recently posted advertisements for her Lashcocaine lash serum on her Instagram page and it’s drawing a lot of… attention?

Why? We’re just gonna leave this here…

Needless to say, it’s causing quite a stir and the Internet is not happy:

After we ran snippets from Walberg’s website through Google Translate, we learned that the serum was inspired by treatments in Hollywood beauty spas and it’s use will result in long, dense eyelashes.

“Become addicted to fantastically beautiful eyelashes,” the site declares.

A product that glorifies drug addiction?

Yeah, nah. We’re not on board either.

If you’re looking for more news on weird beauty products, you’ll want to read up on the miniature washing machine that cleans makeup sponges.

What do you think of this lash serum? Do you disapprove or is the Internet overeacting? Let us know in the comments.

Main image credit: Getty

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.