The stories behind 13 iconic beauty products

The Stories Behind 13 Big Iconic Beauty Products

Get the lowdown on why these cult buys were created

Beauty Crew Beauty Editor / October 25 2017

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.