The unusual ingredient missing from your hair care routine
Advertorial: It’s the perfect solution for purified roots and hydrated ends
If you have oily or blemish-prone skin, a clay cleanser, mask or exfoliator can work wonders for soaking up excess oil and detoxifying the surface. But the latest research has shone light on a new use for clay in your beauty routine: this multifunctional ingredient can work just as well for your hair and scalp, and for the first time, it’s been infused in a hair care range. Here’s why you should give clay hair care a go.
#1 / Clay can address two problems at once
Just like your skin, your scalp produces sebum, which can make your roots look oily. And while washing your hair more frequently can help eliminate the oil build-up in your roots, it can actually dry out your hair lengths over time. The fix? The new L’Oréal Paris Elvive Extraordinary Clay hair products, which feature three kinds of clay to target oily roots and dehydrated hair. There’s white clay to revitalise, green clay to purify the scalp and roots, and blue clay to hydrate your hair lengths.
#2 / It’s easy to incorporate into your hair routine
Trying new products doesn’t mean you have to complicate your existing hair care routine. The L’Oréal Paris Elvive Extraordinary Clay range features four products that can replace the products you currently use - there’s a Re-Balancing Shampoo, Re-Balancing Conditioner, Pre-Shampoo Mask, and Dry Shampoo that can be used between washes to refresh your roots.
#3 / Clay can be used as a treatment
If you find that your scalp requires a little bit more attention, then try a clay-based treatment to balance out the area. L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Mask can be applied all over the scalp and left on for five minutes to absorb excess oil instantly. When you’re done, hop into the shower and rinse the treatment out with water until it runs clear, and use shampoo and conditioner afterwards, as you normally would.
Read reviews on the L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Mask, Re-Balancing Shampoo, Re-Balancing Conditioner and Dry Shampoo.
Have you tried these products yet? What did you think of them? Tell us in the comments below.
Main image credit: Getty
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.