The unusual ingredient missing from your hair care routine

Advertorial: It’s the perfect solution for purified roots and hydrated ends

Beauty Crew Beauty Editor / August 07 2017

If you have oily or blemish-prone skin, a clay cleanser, mask or exfoliator can work wonders for soaking up excess oil and detoxifying the surface. But the latest research has shone light on a new use for clay in your beauty routine: this multifunctional ingredient can work just as well for your hair and scalp, and for the first time, it’s been infused in a hair care range. Here’s why you should give clay hair care a go.

#1 / Clay can address two problems at once

Just like your skin, your scalp produces sebum, which can make your roots look oily. And while washing your hair more frequently can help eliminate the oil build-up in your roots, it can actually dry out your hair lengths over time. The fix? The new L’Oréal Paris Elvive Extraordinary Clay hair products, which feature three kinds of clay to target oily roots and dehydrated hair. There’s white clay to revitalise, green clay to purify the scalp and roots, and blue clay to hydrate your hair lengths.

#2 / It’s easy to incorporate into your hair routine

Trying new products doesn’t mean you have to complicate your existing hair care routine. The L’Oréal Paris Elvive Extraordinary Clay range features four products that can replace the products you currently use - there’s a Re-Balancing Shampoo, Re-Balancing Conditioner, Pre-Shampoo Mask, and Dry Shampoo that can be used between washes to refresh your roots.

L’Oréal Paris Elvive Extraordinary Clay Re-Balancing Shampoo

L’Oréal Paris Elvive Extraordinary Clay Re-Balancing Conditioner

L’Oréal Paris Elvive Extraordinary Clay Dry Shampoo

#3 / Clay can be used as a treatment

If you find that your scalp requires a little bit more attention, then try a clay-based treatment to balance out the area. L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Mask can be applied all over the scalp and left on for five minutes to absorb excess oil instantly. When you’re done, hop into the shower and rinse the treatment out with water until it runs clear, and use shampoo and conditioner afterwards, as you normally would.

L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Mask

Read reviews on the L’Oréal Paris Elvive Extraordinary Clay Pre-Shampoo Mask, Re-Balancing Shampoo, Re-Balancing Conditioner and Dry Shampoo

Have you tried these products yet? What did you think of them? Tell us in the comments below. 

Main image credit: Getty

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.