Advertorial: Plus, six reasons why we’re obsessed
The secret to nailing a makeup look that lasts from the moment you apply it in the morning right through to late at night is picking a great, long-wearing formula. With medium-to-full coverage that leaves skin looking absolutely flawless, Estée Lauder’s Double Wear Stay-in-Place Makeup has gained a huge following, becoming a cult buy for this very reason. Living up to its 24 hour ‘stay in place’ promise this foundation icon holds up against the elements (including extreme heat and humidity).
But as we all know, not all days call for a full coverage base. And here’s where the latest foundation from Estée Lauder, Double Wear Nude Water Fresh Makeup, comes in. Harnessing all that people love about the original Double Wear but in a lighter, more radiant and natural finish, with added SPF 25 and anti-pollution benefits, the newest Double Wear is the perfect combination of long-lasting wear and a fresh, ‘real-skin’ flawless finish.
Want to know more about this soon-to-be-cult product? Here’s the lowdown on the Estée Lauder Double Wear Nude Water Fresh Makeup SPF 25:
#1 / It’s lightweight
The newest iteration, Double Wear Nude Water Fresh, has a water-like texture that feels breathable on skin – almost like you have nothing on. This is due to its compound: its formula is made of a tri-blend of lightweight gels, including hyaluronic acid, mineral-based gel and a fruit-based complex, which altogether feels feather-light and offers nourishing skin-boosting properties.
#2 / It’s versatile
Maybe one day you’re looking for that tiny bit of coverage that simply evens out your skin tone and perfects the ‘no-makeup’ makeup look. But the next night, you want something that offers a little more coverage, to really leave you with that flawless looking base. Either way, the new Double Wear has you covered. It offers a buildable, light-to-medium coverage that never looks cakey or mask-like, just real, healthy and even.
#3 / It’s suitable for everyone
What makes this foundation a true winner in our eyes is that it can deliver a flawless complexion, no matter what skin type it’s working with. The formula has been dermatologist tested, is fragrance-free and non-acnegenic, so you don’t have to worry about potential breakouts.
#4 / It’s long-wearing
What we love most about the original Estée Lauder Double Wear Stay-in-Place Makeup is the extreme long-wear, staying put for up to 24 hours, even without a setting powder on top. What we love even more is that new Double Wear Nude Water Fresh works just the same. Yep, just because it’s lighter in coverage doesn’t mean it compromises on longevity; in fact, this version still promises 24 hours of wear all day long. Now that’s seriously impressive.
#5 / It offers higher UV protection
Double Wear Nude Water Fresh Makeup offers up to SPF 25 protection, making it the perfect thing to wear whether you’re heading outside or staying indoors for the day. The formula also contains antioxidants that provide extra protection against environmental damage, especially pollution.
#6 / It’s not short on shades
We’re pleased to see the new Double Wear in 24 shades to suit all skin tones, from neutral to cool and even warmer tones. And in even better news, the shades match those of the original Double Wear Stay-in-Place Makeup range, so finding your foundation in this lighter version will be a breeze!
Have you tried this foundation yet? What did you think? Let us know in the comments below.
Main image credit: Getty
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.