The secret to keeping your blonde hair colour on point between salon visits

Our Review Crew® put this blonde-enhancing duo to the test

Beauty Crew Contributing Editor / May 29 2019

The product

Like all good things, a beautiful blonde shade takes work. You may walk out of your hair appointment looking a million bucks, but no matter how ace your hairdresser is, brassy tones will eventually affect just about every coloured shade of blonde (not just cool blondes!). Unless you use a toning shampoo and conditioner containing purple pigments, like TONI&GUY Purple Shampoo and TONI&GUY Purple Conditioner, that is. 

Yes, their formula is actually purple, and no, it’s not going to dye your hair said colour. The violet pigment in the shampoo and conditioner works to neutralise brassy tones so that your blonde hair looks vibrant for longer, and it reduces colour fade. All you have to do is swap out your regular shampoo and conditioner for these purple toning ones twice a week.

Whether you're platinum blonde, bronde, or anything else in between, if you're looking for a violet shampoo to give you your best hair yet, you'll want to continue reading below!


The panel

Beauty Crew sent TONI&GUY Purple Shampoo and Purple Conditioner to women aged 18 to 36 who have blonde, bleached blonde, blonde highlights, balayage, or bronde coloured hair and are looking for haircare products that will ensure their hair colour continues to look on point between salon visits with no brassiness in sight.

The lowdown

Here’s what the Review Crew® loved about TONI&GUY Purple Shampoo and Purple Conditioner:

They nixed brassiness: Members were fans of the rich, ultra-violet brightening shampoo formula that worked to neutralise unwanted yellow tones and keep their blonde tones looking fresh. One Review Crew® member even called it “one of my Holy Grails at the moment because it helps me keep my current hair colour without my hair going brassy blonde or orange!”.

They left hair feeling clean AND soft when used together: It was a general consensus that using both the purple shampoo and purple conditioner together gave the best results. Reviewers found their hair was soft, smooth and hydrated after use.

The affordable price: While these products may be found in your local supermarket, members were pleasantly surprised at how premium the formulas and packaging felt. One reviewer even said, “This is one of the best blonde shampoos I have ever used".

The verdict

“What a fantastic addition to the TONI&GUY line. I've always loved their shampoo and conditioners and this product has been no different. Gorgeous packaging and no offensive smell made it a welcomed addition to my shower caddy! I noticed improvement from the first wash as I generally develop brassy tones not long after I have my hair done. After a couple of washes, these reduced dramatically! Great product. Would use again!”
Review Crew® member
“I was apprehensive to try the TONI&GUY Purple shampoo as in recent times I have tried other brands of purple shampoo and they have not worked at all, leaving me wasting money. BUT this product is simply beautiful! It was everything I wanted in a purple shampoo. It made my blonde brighter and made my hair feel thick, healthy and luxurious. It smells amazing and the smell stayed until I washed my hair the next time. I highly recommend.”
Review Crew® member
“Best used when in conjunction with the matching purple shampoo in terms of end colour, but on its own oh my god this conditioner is good! Let my hair feeling silky soft and smooth, particularly as my hair is extremely brittle after being bleached so much! Definitely will continue to use this despite the smell not being my favourite.”
Review Crew® member

Like the sound of this purple shampoo and purple conditioner? Read more TONI&GUY Purple Shampoo reviews and TONI&GUY Purple Conditioner reviews.

The products for this Review Crew® trial have been provided by TONI&GUY to Pacific Magazines’ BEAUTYcrew for the purpose of trial and review by BEAUTYcrew members.

Have you tried this TONI&GUY Purple Shampoo & Conditioner duo? Share your thought with us in the comments below.

*This average star rating is based on 89 reviews for the TONI&GUY Purple Shampoo and 85 reviews for the TONI&GUY Purple Conditioner and is correct as of 04/05/2018 

Main image credit: Sevak Babakhani

Chelsea is BEAUTYcrew’s Contributing Editor. She has a sweet spot for anything that claims to make skin glow and won’t leave the house without a slick of mascara. Chelsea has 10 years of experience as a beauty editor and her words can be found on BEAUTYcrew, Women’s Health, Daily Addict, The Joye and Primped.