Too Faced launch their first ever brow pencil

And it is smells like your favourite baked treat

Beauty Crew Beauty Writer / May 25 2017

When it comes to a hugely popular beauty brand that delivers impressive new releases time and time again, it’s hard to go past Too Faced. One of our favourite innovative ranges from the American beauty company is their products which are scented with the likes of chocolate, peanut butter, honey and most recently…brownies!

Yep! If you can’t get enough of the delectable scent of freshly baked goods, then Too Faced and the Chocolate Brow-nie Brow Pencil is a must-own. The new brow pencil joins the lineup of the brand’s chocolate scented products that range from the Cocoa Contour Kit to the Internet’s much loved Chocolate Bar Palette. The brand’s first foray into eyebrow pencils is available in four shades – Taupe, Soft Brown, Dark Brown and Auburn, and features a retractable and slanted tip, enabling easy and precise application.

For those of you who might be a tad skeptical on whether the chocolate scent of the product offers any real benefit, the company’s cofounder, Jerrod Blandino told Allure that “the idea to infuse our products with food is not just a marketing idea.” but rather they utilise the antioxidant-packed benefits of cocoa powder. Additionally, according to Too Faced, cocoa powder has been used due to its ability to condition hairs and leave them tinted for up to 12 hours. So if the decadent scent wasn’t enough to convince you to own this eyebrow pencil, the brow-loving benefits certainly will.

The brow pencil is currently only available online at, but it is set to launch here in Australia in late May and will be available exclusively at Mecca Maxima stores and online.

If your brows are looking a little lacklustre at the moment, then these are the six must-know tips to follow to achieve flawless arches.

Image credit: @rosiehw

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.