If like us you’ve been pondering which makeup trends and techniques will be taking the beauty world by storm next year, then ponder no more. Polyvore have released their yearly fashion and beauty survey, which revealed a slew of ‘best-ofs,’ including the world’s most loved beauty brand and most popular beauty product.
The two big winners? MAC Cosmetics and nude makeup.
Yep! Despite makeup brands such as Kylie Cosmetics, Urban Decay and Too Faced releasing numerous new products and collections this year (just think of all the Lip Kits, Naked nude makeup releases and eyeshadow palettes we’ve seen), MAC continues to take the top place.
When it comes to the top-ranked beauty product of the year, nude lipstick won out, beating waterproof eyeliner, matte cream eyeshadow, acrylic nails and cream blush to take the top position. According to Polyvore, searches for the shade increased 553 per cent when compared to last year with the most popular finish being matte, which increased in searches by 267 per cent.
Perhaps what these findings reveal the most is that while MAC is still a crowd favourite, Kylie Jenner (through her makeup brand Kylie Cosmetics) has made a strong impact on the beauty industry with her penchant for nude shades and matte lip finishes. We have a feeling we'll continue to see even more nude makeup inspo and products in 2017.
If you’re looking to wholeheartedly embrace Polyvore’s findings and jump on the nude lipstick bandwagon, check out the best nude lipsticks that flatter every skin tone.
Image credit: @esteelauder
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.