Acqua Di Parma is releasing the most boujee home diffuser we've ever seen
Exxy fragrance brand Acqua Di Parma has collaborated with the equally luxe Poltrona Frau to create what can only be described as the most boujee home fragrance offering we’ve ever seen.
The two Italian heritage brands (one known for phenomenal scents, the other interiors) have teased the Airound® Home Diffuser — and she’s impressive to say the least.


The soon-to-be-released item provides a unique way to experience home fragrance and was created by architectural and interior design duo, GamFratesi. It boasts a softly-formed circular design and is constructed using Poltrona Frau’s Pelle Frau leathers in five classic shades – this fragranced offering houses not one, but three of Acqua Di Parma’s solid fragrance diffuser disks.

Image credit: Poltrona Frau
What sets this diffuser apart from traditional designs is it’s technological capabilities. Not only can you turn this little beauty on at the source to pick and choose which fragrance you’d like to enjoy, but the pricey pick is also app-optimised. You can power on or off using your phone and customise your fragrance experience by programming the leather-bound diffuser to dispel Acqua Di Parma’s scents at varied times of the day.
A different olfactory experience for breakfast, lunch and dinner? What a time to be alive.

Image credit: Poltrona Frau
When launched, the diffuser will come with a set of three Acqua Di Parma fragrances that are an ode to Italy: Milano (exclusively created to serve as Poltrona Frau’s signature scent), Buongiorno and Luce di Colonia. Though when it comes time to refill, you can use any of Acqua Di Parma’s luxurious solid fragrance diffuser offerings.
The brands have also created a mini version of the diffuser which can be used in the car – though this only allows for a singular scent to be used at once, you can still enjoy the blissful notes of one of Acqua Di Parma’s Italian-inspired scents.

Image credit: @acquadiparma_official
The only downside of this exciting fragrance drop? It’s not available until September and both brands have been very tight-lipped on the actual price of the Airound® Home Diffuser. Needless to say we’ll be keeping our ears to the ground for anymore info on this leather-bound fragrance buddy.
Love a home fragrance? These are 9 new scents to spruce up your WFH office.
Main image credit: poltronafrau.com

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.