Alix Earle is headed steadfast towards world domination. But before she entirely takes over, she’s making a pit stop at Benefit Cosmetics to whip up her own carefully curated makeup bag. If you're familiar with Earle's TikTok GRWM videos, you'll likely be well-equipped with her makeup routine (most of which has gone on to sell out as a result). And now? All her faves are going to be available in the one place. Rejoice!
Moving from Benefit fan girl to brand collaborator, she's officially announced the release of her very own limited-edition gift with purchase: the ‘Alix Earle Made Me Buy It’ makeup bag.
Here's everything we know (including whether it will be available in Australia)...
What’s in the Alix Earle x Benefit Cosmetics makeup bag?
The limited-edition set has been handpicked by Earle herself, showcasing her favourite products within the Benefit Cosmetics range. Upon opening the bright pink fluffy makeup bag you can expect to find cult-favourite products like the Precisely, My Brow Pencil ($48 at Sephora), Tickle Highlighter ($59 at Sephora), Hoola Matte Bronzer ($59 at Sephora), 24-Hour Brow Setter ($48 at Sephora), Roller Lash Curling Mascara ($48 at Sephora), and a set of her iconic GRWM hair clips..
How do we secure ourselves one?
Kicking off in September, all Benefit Cosmetics customers will receive the “Alix Made Me Buy It” set and hair clips with any Benefit purchase of $60 or more. But don't grab your wallets too soon. Unfortunately, if you're outside of the U.S you're going to require a plane ticket and a trip to Ulta (or a very generous American relative!).
In saying that, we're not entirely out of luck. Though you won't receive the hot pink makeup bag or the hair clips, Earle's Benefit Cosmetic favourites are available on sale as part of this year's Afterpay Day over on Adore Beauty. Shop the discounted range, here.
Ruby is BEAUTYcrew's Beauty Editor. She is the CEO of nine global corporations. Just kidding. She does however, report on the latest beauty trends, celeb skin care lines (the wonderful, the so-so and the downright unnecessary). If you're ever at a lull in conversation with her, be sure to mention anything hormonal acne or Real Housewives and you'll be set for hours.