Every step in Alix Earle’s makeup routine and the products she uses

There’s a reason people are obsessed

Editor / March 15 2023

Scroll TikTok for long enough and you’re bound to come across Alix Earle’s makeup routine. Whether she’s getting ready for a uni night out in Miami or spring break in Nashville, it’s easy to get reeled in by her mesmerising 'get ready with me' steps.

Of course, it helps that she’s absolutely stunning but the products she uses and the tips she shares are far from BS. You don’t gain four million followers for dishing out trash advice, after all.

So if you’re after a breakdown of Alix Earle’s makeup routine, you’ve come to the right place. We’ve collated her most-used products and steps so you can bookmark this guide and nail your own makeup every time.

Alix Earle's makeup routine and favourite products

Step 1: Moisturiser + bronzing drops

To prep her base, Earle mixes the Charlotte Tilbury Magic Cream ($90 at Charlotte Tilbury) and the Drunk Elephant D-Bronzi™ Anti-Pollution Sunshine Drops ($60 at MECCA - if you can catch them in stock). She combines them on the back of her hand before blending all over her face using her fingers.

Step 2: Foundation

Alix Earle’s favourite foundation is often changing but there are a few we’ve spotted more than once, including the Tom Ford Traceless Foundation Stick ($145 at Myer) and NARS Sheer Glow ($78 at MECCA).

Step 3: Contour

To contour, Earle dots product across her forehead, high along her cheekbones, and in the centre of her chin. She favours liquid products like the Charlotte Tilbury Hollywood Contour Wand ($60 at Charlotte Tilbury).

Step 4: Conceal & snatch the nose

A constant in her routine is the NARS Radiant Creamy Concealer in ‘Custard’ ($51 at MECCA). She uses it to brighten her under eyes but also to ‘snatch’ her nose. The latter is achieved by adding two strokes above each nostril, in a type of reverse-contour that highlights the sides of her nose and leaves a centimetre of space down the centre.

Step 5: Blush

The liquid love affair continues with blush, which Earle applies and blends to the tops of her cheekbones. Rare Beauty’s Soft Pinch Liquid Blush in ‘Hope’ ($39 at Sephora) is one we’ve spotted often.

Step 6: Bake

Earle is a big fan of baking and uses the Huda Beauty Easy Bake Loose Baking & Setting Powder ($52 at Sephora) to get the job done. She uses a powder puff to pat it down the sides of her nose, under her eyes, and the centre of her chin.

Step 7: Brows

For her feathery brows, Earle will always use a clear gel to brush them up. Often this is the Benefit 24 Hour Brow Setter ($48 at The Iconic). The brand’s Precisely, My Brow Pencil ($48 at The Iconic) also gets the call-up when she needs to fill in any gaps.

Step 8: Lip combo

Alix Earle loves a lip combo. She’s often switching up her liners (a favourite of which is the Charlotte Tilbury Lip Cheat in ‘Pillow Talk’, $35 at Charlotte Tilbury) and will typically layer a nude shade with a juicy gloss. The Fenty Gloss Bomb Lip Luminizer in ‘Sweetmouth’ ($36 at Sephora) has been featured in her routine frequently.

Step 9: Eyeshadow and eyeliner

Earle often confesses that she’s not a ‘beauty girl’ and doesn’t know how to do eyeshadow. But if you ask us, a wash of Benefit Hoola ($59 at The Iconic) across the lids is always a winner. And for the moments that call for a wing, she ditches liquid liner for the Makeup by Mario Master Mattes™ Eyeshadow Palette ($83 at Sephora) and uses the darkest shade to create a soft cat eye. Genius.

Step 10: White waterline

If you only learn one thing from Alix Earle’s makeup routine, let it be her white waterline hack. She uses the NYX Mechanical Eye Pencil in White ($21.88 at Amazon) to trace the bottom inside lining of her eyes, which undeniably makes them pop.

Step 11: Curl eyelashes

Another signature Earle move? Every time she curls her lashes it looks like she’s going to pop an eyeball. But somehow, it works. The Tweezerman ProCurl Eyelash Curler ($48.95 at David Jones) is her weapon of choice.

Step 12: Double mascara

To finish her coveted lash look, Earle uses two different mascaras to build volume and separate. First up is the Too Faced Better Than Sex Waterproof Mascara ($47 at MECCA), followed by the Benefit Roller Lash ($48 at The Iconic).

Step 13: Blend out the bake

This a self-explanatory step but we’d hate for you to forget it!

Step 14: Highlight

This step doesn’t feature in every makeup look but when it does it’s usually the Benefit Tickle Highlighter ($59 at The Iconic).

Step 15: Bronzer

Yep, this step is always close to the end. If we had to guess, it’s so Earle can add just the right amount of bronze based on how the rest of her look turned out. The Benefit Hoola ($59 at The Iconic) usually gets another gig here.

Step 16: Freckles

Freckles are the finishing touch for a classic Alix Earle makeup look. The Freck XL The Original Freckle ($42.75 at Beauty Bay) is how she achieves them.

Main image credit: @alix_earle

If 16 steps are too many for you, try the no-makeup makeup look instead.

Samantha McMeekin was BEAUTYcrew's Editor from January 2020 to June 2023. She has worked as a journalist in the beauty and lifestyle industry for over 10 years. In 2019, she was nominated for Best Digital Writer at the BSME Awards for her work on GLAMOUR UK. If you ever meet her in person, she'll probably try to guess which fragrance you're wearing (she's got a humble 60% strike rate).