Anastasia Beverly Hills is launching a new eyeshadow palette

Anastasia Beverley Hills Subculture Palette

And the Internet can’t contain its excitement

Beauty Crew Beauty Writer / July 20 2017

There are few beauty brands that generate the level of hype over the launch of a new beauty product quite like Anastasia Beverly Hills does. Whether it’s the Mario Dedivanovic Master Palette collaboration, Glow Kit or the brand’s unconventional Moonchild Highlighting Palette, Anastasia Beverly Hills fans never fail to flock to the Internet to spread the word and their excitement.

The newest addition to the makeup brand, which is sure to receive a huge reaction worldwide, is The Subculture Eyeshadow Palette. The super palette features 14 powder eyeshadow shades, and is said to be a sister palette to the Modern Renaissance Palette that was released in the middle of last year. In contrast to the warmer, predominantly berry tones housed in the Modern Renaissance palette however, the new release is a collection of cool tones including two moss green shades, several cool neutrals and two brighter orangey yellows in a range of matte and shimmer finishes.

The palette, which certainly strays away from your typical neutral eyeshadow shades, is set to launch on July 25 in the U.S, however, unfortunately there is no word yet of when we can expect to see it hit Australian shores. Watch this space though! When we hear more news, you’ll be the first to know.

Struggling to make the most of your eyeshadow palette? Check out our guide for using every single one of the colours in your kit.

Are you excited for Anastasia Beverly Hills’ new launch? Which shades do you like the look of the most? Share your thoughts with us in the comments section below.

Image credit: @anastasiabeverlyhills

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.