We’ve just uncovered Australia’s #1 bestselling foundation

Introducing Australia’s #1 Bestselling Foundation

It’s taken out the top spot in department, grocery AND pharmacy stores

Beauty Crew Digital Content Editor / July 08 2019

If you’re on the hunt for a new foundation, we’ve just been given the inside scoop on Australia’s number one fave.

This base is so popular that it took out the top spot for foundations in department stores, grocery stores AND pharmacies for 2018*. Can you guess what it is?


It’s the iconic Revlon ColorStay® Makeup.

Revlon ColorStay® Makeup SPF 20 Normal/Dry

Revlon ColorStay® Makeup SPF 15 Combination/Oily

So what’s all the fuss about? 

Well, it seems there are a few reasons Australia is obsessing over this tried-and-true formulation.

To start with, it’s made with Revlon’s patented SoftFlex™ comfort technology. This clever inbuilt tech ensures the foundation is long-wearing (for up to 24 hours) but still feels super comfortable on the skin... so none of that heavy feeling that you sometimes get with other long-wearing formulas. In fact, according to beauty folklore, it’s so comfortable, you’ll probably forget you’re wearing it.

It also contains skin-loving ingredients like nourishing vitamin E and anti-inflammatory bisabolol. And, it’s available in two different formulations that are both tailored to different skin types – a moisture-balanced one for normal/dry skin, and an oil-free, shine control version that won’t clog pores for combination/oily skin.

Now the part that’ll really make your jaw drop…

With a price tag of just $34.95, this incredible foundation HAS to be the definition of boujee on a budget.

If you’re looking for more foundation recommendations, check out our list of favourites here.

Have you tried Revlon ColorStay® Makeup? Let us know in the comments.

Main image credit: Getty

*This claim is based on department, grocery and pharmacy channels only for Revlon ColorStay™ Time Release Foundation in N/D and C/O. bU Australasia for DS Channel, 31 December 2017 - 29 December 2018 vs. 01 January 2017 - 30 December 2017 and Grocery + Pharmacy, IRI Market Edge Australia Grocery Pharmacy Cosmetic Database by Manufacturer/Sub brand/Foundation unit sales, full Year 2018.

Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.