Barbie's had more beauty collabs than Kylie Jenner
Life in plastic, it’s fantastic
By Delaney Loane
Digital Beauty Editor / May 29 2020
You know how we all thought ‘I’m a Barbie girl, in a Barbie world’ was just a lyric? Well, when it comes to the beauty realm, it’s true: Barbie totally owns it.
As the true OG influencer (inspiring fashion trends and bouncy blowouts from the minute she hit stands), Barbie is showing absolutely no signs of slowing down (despite the fact that she’s been kicking since 1959).
In fact, we think it's fair to say she’s been far busier in her beloved beauty industry than anyone else who has the advantage of being, you know, actually human.
Move over Kylie Jenner, there’s a new queen of collabs in town, and we’ve rounded up the very best of them.
Barbie X GLAMGLOW
The latest collab our favourite doll has dropped? This limited-edition mask range (made up of a glow-boosting gel and a purifying mud mix). We’re loving both, but hey, it doesn’t hurt that this one features a formula in Barbie’s signature pink shade. Maybe these masks are the reason her skin hasn’t aged one iota in 61 years?
Barbie X M.A.C
Been lusting after Barbie’s bubblegum lippie shade since you were a kid? This is it, but life size. This colour sold like hotcakes, but if you lock in a MECCA appointment you may still be able to track one down in-store.
Barbie X PUR Cosmetics
The only thing Barbie loves more than makeup might just be pink glitter packaging - pair the two together and it’s pretty much the ultimate. This shadow palette is as practical as it is pretty though, with a balance between everyday neutrals and statement brights.
Barbie X CHI
Her hair may technically be made of plastic-based fibres, but she still knows the power of a stellar straightener, and so she teamed up with CHI haircare to make one for you. The range is only available in the U.S. for now, so grab one next time you’re impersonating ‘Vacation Barbie’ once borders reopen.
Barbie X Sephora Collection
She may be a fuchsia fan overall, but Barbie still appreciates a bold berry from time to time. This satin lipstick formula stays put for hours: it’ll basically last as long as her legacy.
Barbie X MAD Beauty
‘Bathtime Barbie’ isn’t a fan of any old soap and water situation; in fact, she considers glitter bath bombs a tub essential. This shimmer-packed fizzer will add a level of colour, scent and sparkle to your tub that she would certainly approve of.