Becca have released a zero pigment foundation

Umm say what?!!

BEAUTYcrew Beauty Editor / July 29 2020

When it comes to foundations, extensive shade ranges have been a welcome trend of late. But one brand, Becca, has taken a totally different direction, releasing an innovative ‘zero-pigment foundation’.

Already launched in Sephora in the U.S. and Cult Beauty in the U.K, the formula is the first of its kind and has certainly piqued our interest. Because, well, how on earth does it work? Let’s investigate.

From the brand’s Instagram we can see that the foundation in question bears a striking resemblance to a clear gel-based moisturiser, and when smoothed over skin, promises to blur imperfections and pores, minimise shine and unify the complexion.

The foundation has left some fans of the brand confused, however, with one person commenting, “so it’s a blurring primer....”, and another stating that if it doesn’t have pigment, it can’t be considered a ‘foundation.’

On the flipside, fans of the no-makeup makeup look are all for the hype, with one writing, “Great, my skin looks so healthy, have no intention to hide it behind heavy makeup, can’t wait to rock these products”.

Becca has also released a clear glass-finish gloss highlighter within the same range, which can be used on the high points of the face or on lips.  But this product too, has elicited the same questionable responses, such as, “Um so a primer and a...repurposed lipgloss?”

Regardless of how you classify the products, we appreciate the sentiment of less is more and embracing the look of natural skin. The glass-skin look worn effortlessly by brand ambassador Barbie Ferreira in the low-key campaign images is the stuff dreams are made of. But is it too good to be true?

No word on when it will launch in Australia yet, so we guess we’ll let you know...

Loved the glass skin trend? Mochi skin is the J-Beauty trend sweeping social media.

Main image credit: @beccacosmetics

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).