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These 7 floral fragrances will make you rethink botanical notes

Effervescent efflorescence

By Briar Clark

BEAUTYcrew Beauty Editor / May 17 2021

Whenever we hear the term ‘floral fragrance’ we’re immediately transported to shopping trips with our mother, begrudgingly being dragged through dusty department stores while some poor shop assistant intermittently spritzes perfumed clouds of powdery rose-smelling bouquets directly into the faces of shoppers. A harrowing fever dream to say the least.

Lucky for us, these days are long gone, thanks to modern floral fragrances that honour the scents of their botanically inspired formulas in playful and refreshing ways.

So, take your time and smell the roses – you never know, you might just find that you enjoy floral fragrance after all.

This troupe of floral-inspired aromatics will make you rethink herbaceous scents entirely.

Givenchy L'Interdit Millesime Eau de Parfum

An iconic ode to Egyptian orange blossom, this multifaceted fragrance honours the varying, seductive notes of the white floral bloom with the addition of heady florals like neroli and tuberose. Enchantingly addictive and warm, the scent of orange blossom is supported by spicy touches of bitter orange and ginger, patchouli, musk and vetiver.

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Jo Malone London Frangipani Flower Cologne

The doldrums of day-to-day living got you down? Then we suggest adding a few spritzes of this uplifting fragrance to your routine and enjoying the tropical splashes of frangipani and lemon, accented with blooms of jasmine and ylang ylang, with a final yet grounding addition of sandalwood.

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Issey Miyake A Drop D'Issey EDP

Soak yourself in the essential aroma of heady lilac blooms with just a drop of this musky floral fragrance. Cedarwood and almond milk accord lend a sense of brewing comfort to this unexpected daytime spritz.

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BYREDO Sellier

It’s time to take your newfound obsession with florals into the depths of the night with this rich bouquet. Boasting delectably sensual notes of black tea cashmeran, leather accord, tobacco leaves, birch tree and oakmoss, this syrupy scent adds character to any ensemble… or lack thereof.

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BDK Tubereuse Imperiale Eau de Parfum

Intoxicatingly sweet, this oriental floral fragrance pays homage to a rich blend of white florals, woods, incense and vanilla. Indian tuberose, Comoros ylang ylang, jasmine sambac, iris, and Egyptian jasmine and geranium create a verdant potion that will entice any who have the opportunity to bask in this bouquet. Prepare to be bewitched.

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Penhaligon's The Revenge of Lady Blanche

Forget the expected and dabble in the mystery of this sensuous accord that embraces an opulent air, delivering a refined and delicate tincture with hidden depth thanks to notes of orris, narcissus and hyacinth.

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Elizabeth Arden White Tea Wild Rose EDT

Certainly not your grandmother’s favourite rose-scented bouquet by any means, this warm and wild spritz is a love letter to private pleasures. Think of a morning spent in linen sheets with a comforting cup of tea, while the sensual scent of crushed rose petals and salt spray drifts through the room.

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Need a scent with a bit more staying-power? Why not try fragrance layering? These are the best fragrance and body care duos for the job.

Main image credit: @dualipa

Briar Clark

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).