The best new mascaras to add to your kit
Next-level lashes ahead
Selecting the wrong mascara formula could mean the difference between looking like a flirty, fluttery vision and rocking panda eyes all day. Honestly, we don’t have the time to even entertain the latter scenario.
We’re swiftly kicking any undeserving and under-serving mascara picks to the curb, opting for the newest innovations in the category to populate our makeup kits instead.
So get ready to Marie Kondo your kit, and browse through the selected mascaras below for the lash-enhancing pick that’ll put a sparkle back in your eye.
Too much of a cryer to wear a standard mascara? Rain and tear-proof: Here are 8 waterproof mascaras you can rely on.
Main image credit: @amandakhamkaew
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.