The best new mascaras to add to your kit
Next-level lashes ahead
By Briar Clark
BEAUTYcrew Beauty Editor / October 08 2021
Selecting the wrong mascara formula could mean the difference between looking like a flirty, fluttery vision and rocking panda eyes all day. Honestly, we don’t have the time to even entertain the latter scenario.
We’re swiftly kicking any undeserving and under-serving mascara picks to the curb, opting for the newest innovations in the category to populate our makeup kits instead.
So get ready to Marie Kondo your kit, and browse through the selected mascaras below for the lash-enhancing pick that’ll put a sparkle back in your eye.
BURBERRY BEAUTY Ultimate Lift Mascara
This mascara is your golden ticket to lifted, wispy voluminous lashes. Build the smooth and lightweight formula up for a bold and curled lash look that promises clump-free definition with every application.
M·A·C Cosmetics Magic Extension Fibre Mascara
Love an exaggerated, false-lash effect? Then this fibre-based mascara is about to become your new best friend. It’s enriched with a crystal elixir powder that enhances the ultra-black formula, as well as olive oil derivatives and natural waxes that help to condition and nourish your lashes. The result? An impactful finish and healthy lashes.
MECCA MAX Whip Lash Tubing Mascara
The ultimate pick-me-up that’ll make any tired eyes look wide awake. This tubing mascara utilises next generation polymers and a uniquely-shaped bubble wand to define and coat each lash, adding some much-needed lift to sad, drooping lashes.
Anastasia Beverly Hills Lash Brag Mascara
If you’re after volume, look no further than this clump-free, buildable pick. It defines, lengthens and thickens each lash for a va-va-voom take on your natural, everyday look. Plus, with a long-lasting hold formula, you don’t have to worry about your lashes drooping by the end of the day.
SISLEY PARIS So Stretch Mascara
Not only can you look forward to some standout length when you add this pick into your routine, but this lash fortifier also cares for your precious peepers promising longer, stronger and thicker lashes with continued use.
CLARINS Wonder Perfect Mascara
Volumised, lengthened, curved, and defined are all great descriptors for your soon-to-be lashes once you add this rose wax-infused pick to your makeup routine. The addition of Clarins exclusive lash-boosting complex means you’ll be touting some well-cared for lashes too.
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.