It’s an exciting time to be a beauty lover – never before have we enjoyed access to such rapidly advancing technology with the power to transform everything from the way we dry our hair to the way we care for our skin.
Judging by the number of game-changing new products that have already hit the market, 2017 is set to go down in history as the year our beauty routines were completely revolutionised. Below, the amazing new products we’re most excited about in hair, skincare and make-up. On your marks, get set, go…
Technology for your tresses
1/ Dyson Supersonic™ hair dryer
One for the why-did-nobody-think-of-this-sooner? files, for more reasons than one. Let’s start with the fact that the motor is in the handle, not the head, for better balance – you’ll never get a sore arm while blow-drying again.Then let’s take a moment to marvel at this baby’s ability to help prevent extreme heat damage, sans styling product. We’re not kidding – thanks to intelligent heat control and specially engineered airflow, the Dyson Supersonic™ doesn’t expose hair to excessive temperatures and it's fast drying. You know what that means: silky hair and more time to sleep in. Genius. Shop it here.
2/ Ouai hair supplements
Finally: a multi-vitamin specially formulated for hair health, made by a hair expert (with a doctor in tow). None other than celebrity hair stylist Jen Atkin is the brains behind Ouai supplements, which are formulated for dry hair, thinning hair and oily scalps respectively.With ingredients like biotin, amino acids, omega 3 fatty acids, Vitamin E and Vitamin A, the supplements work beyond the realms of topical treatments and promise results within 90 days. Now that, we’d like to try.
Skincare meets science
1/ Skin-loving pills
Beauty supplements are a booming industry, for skin as well as hair. From The Beauty Chef’s probiotic blends to Vidaglow’s marine collagen powder, there’s something for all skin types and concerns. To boost radiance, try The Beauty Chef’s Glow Inner Beauty Powder; to restore volume and youthfulness, look to collagen supplements like Vidaglow.
2/ DNA-based facials
In the dark days circa-2016, facials started with a simple steam and cleanse; Rationale kicks things off with a DNA test. After taking a simple swab, they use the results to prescribe a skincare regimen completely tailored to you, with active ingredients including DNA repair enzymes, magnesium, ascorbic acid and niacinamide.
Major breakthroughs in make-up
1/ Anti-clump mascaras
Forget thicker, longer, stronger: what women really want from their mascara is one that doesn’t dry out. Enter: Dior’s new Pump & Volume, which boasts a nifty squeezable tube that allows you to warm up the formula with your fingers for a smoother result; and Rimmel London’s Volume Shake Mascara, which takes inspiration from the classic cocktail shaker to deliver perfect lashes. Simply shake to refresh the formula from dry and clumpy to glide-on gorgeous.
2/ IT Cosmetics Heavenly Skin CC+ Skin-Perfecting Brush #702
When a team of plastic surgeons and dermatologists are involved in the making of your make-up brush, you can expect big things. This beauty’s bristles are infused with collagen, peptides and antioxidants to deliver glowing, plumper, younger-looking skin with each use. Now that’s what we call a multi-purpose make-up brush.
Have you tried any of these beauty breakthroughs? Please share with us in the comments below!
Image credits: Getty; @theouai
Anna is marie claire and InStyle's Assistant Digital Content Manager, reporting on everything from sell-out skincare to Meghan Markle's messy bun. Her work has taken her to tea with Miranda Kerr, the red carpet with Margot Robbie and New York with Jason Wu. Her words can also be found on Vogue, Body & Soul and Buro 24/7.