9 of the best new beauty launches this February 2019
You won’t be able to resist these incredible buys
By Iantha Yu
Beauty Crew Beauty Editor / February 12 2019
Whether you’re looking to boost the health of your hair and skin or refresh your fragrance collection, you won’t be able to resist these new beauty products that hit shelves this month.
Ellis Brooklyn Myth Hydraparfum
You can’t go past Ellis Brooklyn’s Myth fragrance if you’re after a pared-back scent that’s the perfect balance between floral and musk. Although the juice itself isn’t new, this new format - a hydraparfum - is something that’s only just making its mark in the beauty industry. The lightweight gel captures pure fragrance oils in a hyaluronic acid formula that’s readily absorbed by skin (so the scent lingers for longer), but best of all, it’s alcohol-free, so it won’t irritate sensitive skin types.
Max Factor Volume Infusion Mascara
When it comes to using mascara, the aim of the game is to lengthen and increase volume in bare lashes. Max Factor’s Volume Infusion Mascara does exactly that, not only instantly but in the long-run as well, all thanks to strengthening and nourishing keratin and biotin in the formula. “Max Factor Volume Infusion Mascara is a game-changer, bringing maximum impact to the eyes without compromise,” says Max Factor’s makeup artist, Liz Kelsh. “I love the instant drama, which leaves the lashes looking longer and thicker, and I love that it’s a multitasker with keratin and biotin so I know lashes will look amazing today and even better tomorrow.”
Silver Bullet Titanium 210IR Vivid Infrared Curling Iron
Talk about intelligent: the new Silver Bullet Curling Iron is equipped with an infrared light strip that offers a slow, radiating heat that can distribute warmth more gently and evenly. The result? Waves or curls that last, and hair that’s less likely to be damaged. Plus, the customisable heat setting of 80 degrees to 210 degrees is worth a mention, too.
La Prairie Platinum Rare Cellular Life Lotion
We’re yet to come across a La Prairie product we didn’t like, but we think the Platinum Rare Cellular Life Lotion is truly special. Featuring platinum peptide, the clever formula is effective in supporting all areas of cell function, such as detoxifying skin from environmental damage and encouraging cellular energy production to aid in smoothing skin.
Oribe Power Drops Damage Repair Booster
From dips in the ocean or pool to throwing your hair in a topknot, your locks may have copped some serious damage this summer. Oribe Power Drops Damage Repair Booster can address dryness; add a few drops into your conditioner, mask or post-wash treatment to up hydration and restore softness without weighing your hair down.
Avène Hydrance Intense Rehydrating Serum
Designed for sensitive skin types in mind, this serum feels light and silky but is packed with lipids inside water-transporting microspheres that release moisture deep into skin over time. We like popping this on in the morning before makeup to smooth and soften, and find that it allows foundation to easily glide over our skin.
Tommy Hilfiger Tommy Now EDT
Don’t let the simple bottle fool you, Tommy Hilfiger Tommy Now EDT is a men’s fragrance that is surprisingly intricate, and utilises notes like mandarin, bergamot, geranium and woods that are equal parts memorable yet easy to wear on a daily basis.
The Body Shop Multi-Purpose Shea Butter
We’ve recently added The Body Shop Multi-Purpose Shea Butter to our beauty kits as it’s such a genius multitasker. Use it on its own to instantly soften the skin on your limbs, or mix it with something granular (like sugar) to create a body scrub that can exfoliate and nourish at the same time.
L’Oréal Paris Revitalift Laser X3 Glycolic Anti-Age Peel Pads
The easiest and most convenient way to exfoliate is with a pad that’s soaked with a chemical exfoliant. L’Oreal Paris’ version is powerful enough to remove dead skin cells on your face (all thanks to the 9.6 per cent glycolic complex), yet it’s gentle enough to use every night after cleansing.
Looking to smooth skin with a serum instead? Check out our favourites for addressing roughness.
From this list, which product are you looking forward to trying the most, and why? Tell us in the comments below.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.