7 buys to brighten blonde hair
Combat brassiness with these purple products
By Iantha Yu
Beauty Crew Beauty Editor / October 20 2016
Not only can it become brittle due to frequent bleaching and dyeing, but blonde hair also has a greater likelihood of turning a brassy shade due to a number of factors including sun exposure, your natural hair colour and even the water that comes out of your shower. Here's how to counteract unwanted yellow tones...
Best for: In-between salon visits
Eliminate brassiness with Pureology Perfect 4 Platinum Cool Blonde Enhancing Treatment, a violet-coloured conditioner that can be applied to damp hair after shampooing to zap yellow tones. For best results, leave it on for a full five minutes, then wash it out.
Best for: Sensitive scalps
Purple-based Original & Mineral Conquer Blonde Silver Conditioner is free from aggressive chemicals and contains rich botanic ingredients like macadamia oil to hydrate, shea butter to soften and jojoba to prevent colour from fading.
Best for: A salon-worthy experience
You may already have a CC cream in your makeup routine, but what about for your hair? Apply L’Oréal Professionnel Vitamino Color AOX Colour Correcting Cream to towel-dried hair for at least five minutes and rinse to remove yellow tones. It’s such a luxurious process you’d think you were in the hands of a professional.
Best for: Natural blondes
John Frieda Sheer Blonde Go Blonder In-Shower Lightening Treatment may not be purple-based, but it has the power to revive the tone of blonde hair each time it’s used. Apply both sides of the product to wet hair (from the root to the tip), rinse after five minutes, and follow with shampoo and conditioner as normal.
Best for: Topping up your hair colour
Tigi Bed Head Dumb Blonde Toning Protection Spray is a purple spritz that you can use on dry hair to refresh your blonde colour. Plus, there’s also vitamin E inside to nourish and milk extracts to soften the feel of your locks.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.