It seems the height of success in the time of 2020 is TikTok fame. People love TikTok star Addison Rae so much, they’re even obsessed with her eyelashes. Let that sink in for a moment.
Whether it be in an enviable shower shelfie moment or product comparisons, the name that’s been popping up on ‘For You Pages’ time and time again is cult-favourite budget skin care brand, CeraVe.
The brand has reached such acclaim on the platform that UK retailers have seen a notable increase in sales since it started trending on the app, with UK pharmacy chain SuperDrug reporting a 65% week-on-week increase in sales in June alone.
It’s not hard to see why TikTok users worldwide have fallen in love with the brand. From a sensitive-skin friendly formula, to their skin-enriching hero ingredient – a trio of ceramides – the products work to promote a healthy barrier function, and maintain optimal skin hydration, at an affordable price. What’s not to love?
Here are some of our faves from the brand:
Briar was a Beauty Crew intern before she joined the crew full time in 2019 as a Beauty Assistant, and as a Junior Beauty Writer as of 2020. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a Fenty lipgloss.