Arizona-based colourist Liz Cook told Allure, "chocolate cake" hair is deep, vibrant, and relies on balayage highlights to emphasise the face and add brightness to the deep brown tones. "The highlights are what will really set the colour apart from other brunettes.
"Traditional brunette is a more neutral and slightly ashy colour. This spring, however, it’s all about vibrancy and richness."
She continued to the publication, "I named it chocolate cake because the highlights almost remind you of the gooey frosting in-between the dark chocolate layers."
The hashtag #chocolatecakehair has really taken off, and the results are seriously rich.