The results are in. Here’s one product beauty editors voted one of the best new launches
Contouring... hate it or love it, it’s the one makeup trend that has taken over the world, and it’s definitely here to stay. The technique may be best known for sculpting and defining facial structures with makeup, but the latest craze has actually been around a skincare product that can produce similar results.
Sounds crazy, right? Apparently not. In fact, this product even caught the attention of prominent beauty editors, and came through as a winner at the 2016 marie claire Prix d’Excellence de la Beauté awards, after several gruelling months of voting and deliberating.
Enter Estée Lauder’s New Dimension Shape + Fill Expert Serum; a concentrated elixir that can define the contours of your face, restore natural fullness, and boost radiance. The success of this product comes down to the secret pro-collagen complex that can boost the appearance of volume, particularly around your cheeks and jawline.
Here’s something interesting: along with consumer testing (where in just three days, 85% of testers said their skin felt plumper), this product also went through Neuroscience Testing, which measured people’s physiological and emotional responses when using the product. The result? 91% of panelists felt more enthusiastic about the way they looked, and experienced a positive transformation in the look of their skin.
Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinky-nude nail polish and wispy false lashes, she has a healthy obsession with face masks and skin care ingredients. Her previous work can be found in Virgin Australia Voyeur, Women's Health, and SHOP Til You Drop.