The eyemaxxing trick celebrities have been using for years
And now we're sharing the red carpet secret with you
Blue-eyed Sydney Sweeney loves a brownish-black formula, and celebrity makeup artist Leah Darcy thinks brown mascara just hits different on A-list clients with lighter eyes like Hailey Bieber.
And she's not wrong. In fact, long before TikTok started the eyemaxxing trend, celebrities have been using the colour theory trick to enhance their own proverbial windows to the soul with just a few swipes of brown mascara.
Blue, green and hazel all sit opposite brown on the colour theory wheel, which is why the contrasting colour makes lighter eyes really pop. But it's also less harsh than traditional black mascara.
"I love a brown mascara because on my lighter features, it feels a little less intense than a traditional black. It gives my lashes a softer, more natural definition that's perfect for everyday, while still making it look like I've made an effort," confirms Maddy Wilson, BEAUTYcrew's Shopping Content Producer. "In fact, I am a big advocate for a brown mascara — 10/10 it's always the top choice for me."
The best part about this A-list approved makeup trend? It's actually really affordable and simple to achieve.
There are plenty of brown mascaras lining the shelves of Chemist Warehouse, but there's one that we're especially excited about.
Rimmel London's Thrill Seeker Mega Lift Brownie Pie Mascara isn't like other brown mascaras, because it's not trying to be like other brown mascaras.
In fact, the rich chocolate shade is actually inspired by Rimmel London's best-selling lip liner of the same name, which content creators have likened to Charlotte Tilbury's Pillow Talk Deep.
Personally, we think that the reason why Brownie Pie Mascara looks so good on blue, green and hazel eyes is because it emulates the warm and rich tones of a deep lip colour. Unlike other brown mascaras we've tried, which can tend to have a cooler undertone.
However, Brownie Pie's lifting formula also looks gorgeous on brown eyes too, if you're after a more natural finish than traditional black formulas can provide. Plus, the flake resistant, and transfer and smudge proof claims just help to sweeten the deal.
Main image credit: Getty Images
You know what else a brown mascara is great for? Mastering the no-makeup makeup trend that's all over the red carpet.
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
