Put a reminder in your calendar, Florence By Mills is FINALLY launching a Fragrance

Natural second-skin scent here we come

Content Producer / August 21 2023

Millie Bobby Brown recently sat down with Women's Wear Daily for an exclusive look into her latest venture: Florence By Mills’ first perfume release, ‘Wildly Me’. To say we’re excited is an understatement.

The fragrance launches on the site on September 6th, so be sure to sign up for the email reminder (and sneaky early access). 

Bobby Brown wanted her brand to represent her generation, with a range of skin care, hair care and makeup all infused with natural skin-loving ingredients. She knows the emphasis Gen-Z places on “understanding what their skin needs” so each of her products give consumers a great overview of what they contain and how they will help their skin. 

So when creating a fragrance she was wary of not only its ingredient list but also (obviously) how it smells. Bobby Brown wasn’t allowed to wear fragrance when she was younger and then as she started discovering fragrances she opted for the more natural essential oils. Chic!

‘Wildly me’ has been a self-discovery journey for Bobby Brown, so she opted for fragrance notes that will remind people of a memory or a person, creating a ‘second-skin’ scent. 

Expect hints of periwinkle florals over a rich earthy base. The fragrance has also been made using Orphur classified ingredients, meaning it's been certified as using natural, raw materials. All the fragrance-sensitive souls among us are cheering in joy.

As Bobby Brown sees Florence by Mills as a coming of age story, we're excited to continue watching her grow and see what new products are yet to come...

Main Image Credit: @milliebobbybrown

Want to read more about celeb fragrance lines? Check out Beyonce's new scent here…

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.