Beyoncé is launching a fragrance for the first time in 10 years

Because a world tour didn't keep her busy enough

Beauty Editor / October 25 2023

Beyoncé fans, ask and you shall receive. After a long stint of missing the singer, the BeyHive has received a global world tour, a haircare line and now, the first fragrance in a decade. With multiple best-selling perfumes under her belt, Beyoncé is a veteran in the celebrity fragrance industry at this point.

Prior to launch, the details surrounding the impending perfume launch have been scarce - until now... 


What's the name of Beyoncé's perfume?

Fragrance details have been revealed! Posting a video to her Instagram on October 24, the singer revealed the name to Beyoncé Parfums' first release: CÉ NOIR.

Where to buy Beyoncé's perfume in Australia

Now for some bad news... We know that the perfume won't be available in Australia. At least not right away. According to Beyoncé's website, CÉ NOIR will only be for sale across Canada and the United States, and exclusive to

What does CÉ NOIR smell like?

As for the good news, for those who are able to secure it, CÉ NOIR sounds like it's going to be a delicious-smelling spectacle. The website has revealed that the French-made perfume will include a gift with purchase, be "encased in art" and cost consumers $160 USD per bottle. 

In terms of what it will smell like (yes, a mildly important detail, we haven't forgotten), top notes include golden honey and clementine, with base notes of golden amber, jasmine and rose. The official scent of the Renaissance tour couldn't sound any better.

Hmm... any long-lost Canadian relatives that might ship you a bottle?

Main image credit: @beyonce

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Ruby is BEAUTYcrew's Beauty Editor. She is the CEO of nine global corporations. Just kidding. She does however, report on the latest beauty trends, celeb skin care lines (the wonderful, the so-so and the downright unnecessary). If you're ever at a lull in conversation with her, be sure to mention anything hormonal acne or Real Housewives and you'll be set for hours.