PSA: Fenty fragrance is *finally* landing in Australia

We've waited five long years

Content Producer / May 07 2026

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Have you ever wondered what Rihanna smells like? Rogue, we know. But celeb signature scents are kind of a big deal around here. Especially for someone like Rihanna, who famously has a few top scents we know she loves. She's worn Love by Killian Don’t Be Shy ($405 at Sephora) for years and was more recently named the face of Dior J'adore ($216 at Myer). But what about a Fenty fragrance? 

Well ICYMI, Fenty launched their very own fragrance back in 2021. Yep, the scent has been a sellout for five years and this is the very first time we're going to be able to smell it, because it's finally launching into Aussie stores. 

Fenty Eau De Parfum

 

The Fenty fragrance was formulated in Grasse alongside Master Perfumer Jacques Cavallier-Belletrud to create a sensual warm floral experience inspired by memories and places that Rihanna loved throughout her life. 

She hand-selected key notes of magnolia, musk, tangerine and Bulgarian rose. Interestingly enough, the scent is comprised of all middle notes, warming up to reveal a warm, sensual scent. 

Basically, it's a scent that's set to get you serious compliments, so get ready to add it to cart when it launches on the 13th of May. (PSA, it'll set you back, $74 for 10mL, $180 for 30mL and $265 for $265)

Main Image Credit: Getty 

Want more Rihanna beauty deets? Check our her Met Gala makeup here...

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across Girlfriend and beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.