How to slay the E-Girl hair trend

The streaky style making waves on social media right now

Woman's Day Lifestyle Editor, Woman's Day / November 22 2022

Unless you’ve been on a social media detox, it's highly likely you've seen a two-toned hair streak trend making waves across the 'gram and TikTok.

Dubbed the ‘E-Girl’ trend, the phrase originates from online girl gamers and is synonymous with other ‘90s styles in contrasting shades, including other beauty statements like pastel shadows and winged liner.

And while this new hair trend might feel a little out of your usual comfort zone (don’t worry, ours too!) it’s actually a great way to experiment with your locks without over-committing. And hey, it sure looked cool when Dua Lipa did it.

Here are some of the variations of E-Girl hair you can try – and of course some words of wisdom from hair experts so we don’t end up with any major regrets!

Dainty streaks

If you only want to dip your toe the E-girl trend, try these slimmer streaks. It only requires colouring small front sections of your hair so it won’t be as ‘jarring’ as some of the other styles.

“You can go subtle by creating a golden halo to shape your face,” says Renya Xydis, founder of Valonz and Salon X By Renya Xydis. “I think this look has evolved from the ombre hair trend. This 'halo' look gives it more texture and contrast.”


Chunky highlights

Happy to go a bit more bold? Move into chunky territory by colouring or bleaching an even bigger front section. Think Cheryl from Puberty Blues, but chicer. Actress Zoey Deutch recently embraced this very look for an upcoming film project, and we must say, it suits her.

Just be aware that any highlighting will require maintenance: “Any lightening service needs to be maintained with the right products to ensure tip-top condition,” says Michelle Surace, Senior Technical Advisor at Keune ANZ. “Products with a balance of protein and moisture for strength, soft touch and shine work a dream.”

She suggests Keune’s Care Vital Nutrition Mask ($36.50 at Catwalk) and Vital Nutrition Porosity Filler ($36.50 at My Hair & Beauty), a leave in treatment that keeps the ends of your hair strong and hydrated. Use 2-3 times a week for between three to 20 minutes depending on your hair’s needs.


Coloured curtain streaks

If you're no stranger to fashion-coloured hair, this one will be right up your alley. Whether it’s hot pink, cobalt blue or neon green, coloured curtain streaks take centre stage framing the face, and then blend into your usual hair colour towards the back.

But how does one choose a colour when the options seem endless? “Chatting to your hairstylist will help you to consider which colour would best suit your skin tone,” Xydis explains. “While the thick front streaks provide a great contrast when your hair is styled down, they can also be pulled back for a more subtle look when you want.”


Vibrant contrast

If you're happy to transform your entire head of hair or already have a bleached base to work with, this neon combo is a show-stopper. Any colour pairing from opposite ends of the spectrum should work, as long as they're vibrant: The brighter the better.

As for colour care, it's all about what you keep on your shower shelf: “Make sure that you are using a colour protectant shampoo and conditioner to keep the gloss and vibrancy of the colour,” says Xydis.


Subtle slices

The E-Girl trend doesn't have to be bold or bright though, and Camila Cabello and Kacey Musgraves' subtle slices prove it. Often referred to as 'the money piece', this aesthetic offers a budget-friendly and subtle way to mix up your colour game without going too wild.

Just ask your colourist for single soft, chunky highlights on each side. It'll brighten up your skin, make the darker colour pop, and grow out with minimal upkeep; ideal.



Main image credit: @rosie.bellx

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Gabriella is the Lifestyle Editor at Woman's Day magazine. When she's not scrolling through countless beauty websites, lusting over the latest releases and adding far too much to her cart, you'll find her binge watching makeup tutorials on YouTube.