The Swedish powerhouses unite
When we think of go-to homeware stores, it’s very hard to look past IKEA. Additionally, when we think of fragrance powerhouses loved the world over, Byredo often takes the top spot.
That’s why we were incredibly excited to hear that the two companies have announced they’re working on a home fragrances collaboration that’s set to launch in 2019.
While there is little word yet on what the limited edition collaboration will include, founder of Byredo, Ben Gorham has explained, “smell is a very relevant part of the home. It creates a sense of comfort and security. We seldom speak of it and I think this project enforced that as well: getting people to think about smell.”
Additionally, Gorham says, “I think we’re working on using scent to communicate emotions and tell stories of people, culture and design. It’s a layer we’ve imagined can add a very intimate experience to this scale that IKEA works in.”
While there’s no official information on which scents will feature in the collaboration, there’s a good chance Swedish cinnamon buns may feature if IKEA’s website is anything to go by.
If you’re a scented candle lover, you need to check out our top 10 candles that perfectly match your favourite holiday destinations.
Excited for Byredo and IKEA’s home fragrances to launch? Tell us what scents you’d most like to see in the collection in the comments section below.
Image credit: @ikeauk
Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.