Jodie Turner-Smith is the new face of Gucci Bloom

The star-studded campaign is a floral dream

BEAUTYcrew Junior Beauty Writer / October 07 2020

Appearing in a Gucci fragrance campaign seems like a celebrity rite of passage these days, with everyone from Harry Styles to Lana Del Rey and Jared Leto playing parts in the brand’s ultra-romantic and elaborate storylines. 

Total dreamboat Jodie Turner-Smith has now joined the ranks of this season’s enchanting Gucci Bloom campaign, starring alongside other amazing women (Florence Welch, Anjelica Huston and Susie Cave) in a mystical moonlit mise-en-scène that is breathtaking to behold with all the fantastical elements we’ve come to expect from Gucci.

In one beautifully shot video on the brand’s Instagram, we hear Jodie’s calming voice as a montage of countryside imagery and bold red Bloom bottles floods the screen. “Can you feel that? Take a moment and it’ll come to you. You only get a scent like that in full bloom.” Enchanting, right?

In an interview with Essence magazine, Turner-Smith revealed her excitement at the prospect of working with her fellow Gucci faces saying, “It’s great to kind of be invited to play with amongst other women who I think are so incredible, amazing, and iconic.”

“It’s fun to be part of this family. I find that Gucci doesn’t subscribe to those narrow views of beauty. I find it’s much bolder and at times eccentric and interesting,” she elaborated.

After seeing the results of their first collaboration, we can’t wait to see what else the actress creates with the brand.

Love a celeb-endorsed scent? This budget buy is a dupe for Rihanna’s favourite spritz.

Main image credit: @jodiesmith

Briar was a Beauty Crew intern before she joined the crew full time in 2019 as a Beauty Assistant, and as a Junior Beauty Writer as of 2020. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a Fenty lipgloss.