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18 times Kim Kardashian West crushed the beauty game

We're celebrating her 40th in our favourite way

Digital Beauty Editor / October 21 2020

When you think of the celebs who have totally transformed the beauty game, there's one that definitely stands out above the rest: Kim Kardashian West.

As the woman who made both glam teams and glam rooms a thing, and introduced us to everything from the freaky (looking at you, vampire facials) to the fabulous (the Kardashian contour, hello), we beauty junkies have a lot to thank her for.

And while we love a nostalgic walk down beauty memory lane as much as the next person (the brows have come a long way, after all), there's no denying that she's been at the absolute top of her game the last couple of years.

So, to celebrate her 40th birthday, we're rounding up some of Kardashian West's best hair and makeup moments, from glass hair to killer cat eyes...

1

A classic Kardashian West vibe: wet-look tousled hair and nude tones all over.

Image via: Getty Images

2

This gives us 'main character from a '90s rom-com' feels, and we're here for it.

Image via: @kimkardashian

3

Even the queen of neutrals enjoys an electric blue eyeshadow moment every so often.

Image via: Getty Images

4

Her bubblegum pink balayage sure made her cocoa eye colour pop.

Image via: Getty Images

5

This hair look is so glossy we swear we can see our reflections in it...

Image via: @chrisappleton1

6

The hair's fantastic, but we're gonna need the names of this eyeshadow-gloss combo ASAP.

Image via: Getty Images

7

Kardashian West really redefined 'silver fox' with this icy grey-meets-platinum colour.

Image via: Getty Images

8

She does low-key as expertly as she does high glamour (no shock considering that skin).

Image via: Getty Images

9

The liner, the lashes, the lifting effect of the pulled-back pony: utter perfection.

Image via: Getty Images

10

We loved her 'Cher hair' styled straight, sure, but nobody rocks a wavy mermaid mane quite like KKW.

Image via: @chrisappleton1

11

Her vanilla blonde hair gave her beloved nude tunes an entirely new lease on life.

Image via: @kimkardashian

12

TBH, this magical magenta moment still lives rent-free in our minds.

Image via: Getty Images

13

Let's be real: neutral after-dark red carpet looks are where her glam team really shines.

Image via: Getty Images

14

The only things more snatched than this polished pony are her cheekbones; sharp enough to slice.

Image via: @kimkardashian

15

Kardashian West's 'Ariel'-inspired moment was one of the few bright lights of 2020.

Image via: @kimkardashian

16

Give us toffee tones and a tousled high pony any damn day of the week.

Image via: Getty Images

17

A waterfall half-up half-down 'do works perfectly with bold brows and a classic cat eye.

Image via: @kimkardashian

18

BRB, manifesting a blowout this gloriously glossy for ourselves.

Image via: @chrisappleton1

Main image credit: @kimkardashian

Love the Kar-Jenners? Here are all of Kylie Jenner's cutest bare-faced selfies...

Related tags

Kim Kardashian West /

makeup looks /

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All products are independently selected, tested or recommended by our team of experts. If you buy something, we may earn an affiliate commission. Are Media and its brands may have generated text partially using generative AI. Upon generating draft language, our editors review, edit, and revise it to their own liking. We take ultimate responsibility for the content of our publications.