Kim Kardashian reveals her MUST-HAVE anti-ageing serum

The best news? It’s SUPER affordable

Beauty Crew Beauty Writer / January 30 2018

She’s previously raved about her $1,395 skin care routine, but it seems not even Kim Kardashian can resist a good skin care bargain. 

Kim took to her blog last week to reveal her staple anti-ageing products, and it turns out her all-time favourite serum is actually super affordable. What a win!

“In any skin care routine, anti ageing products are SO important,” she wrote in her latest blog post: How I Slow the Ageing Process.

“They have so many benefits, like reducing dark spots, preventing wrinkles, smoothing fine lines, and so much more.”

In her blog post, Kim revealed that she is devoted to The Ordinary Granactive Retinoid 2% Emulsion. She says this topical retinoid is her firm favourite (pun intended!) when it comes to smoothing and reducing fine lines and wrinkles. And if you ask us, it seems to be doing a pretty darn good job.

According to The Ordinary’s website, Kim’s super serum is vegan and cruelty-free and uses a retinoid to reduce the signs of ageing without the irritation associated with pure retinol. It also helps to hydrate the skin for a brighter and more even complexion.

Better still: this bad boy will only set you back $17.90.

While Kim also listed some pricey goods, including Lancer Skincare’s Younger Revealing Face Mask Intense (it’s US$250, which is around AUD$308), she offered some other budget-friendly options including Olay Regenerist Regenerating Serum ($24.49), Cover FX Anti-Ageing Primer ($53) and Peter Thomas Roth Retinol Fusion PM ($89).

Dark circles? Dull skin? Check out the new breed of anti-ageing foundations to try.

What’s your favourite anti-ageing product? Let us know in the comments below.

Image: @kimkardashian

Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.