Australia’s most popular celebrity beauty look searches are surprisingly confronting
Food for thought
By Briar Clark
BEAUTYcrew Beauty Editor / May 25 2021
A recent trend report from Australian beauty website Recreate Yourself has revealed the most popular celebrity beauty looks searched by our fellow Aussies. And it's safe to say the results have proven to be quite revealing...
The report highlights the top 10 most searched Australian celebrities who are obviously loved by all (ourselves included) but they also happen to all be white women.
While we’re not arguing that these women are all extremely relevant, beautiful, incredible, etc., this report has shed light on a long-standing issue of racial bias in this country. It is honestly a shock to still see that Eurocentric standards of beauty are still so prevalent in the Australian beauty landscape when we consider that the call for diversity has been loud and clear on a global scale.
As we discussed with our digital issue cover star Maria Thattil earlier this year, growing up in a multicultural country that retains monolithic beauty ideals can be incredibly damaging for young Australian women who do not fit into the very limited portrayals of women they see in the media.
The subliminal messaging present in mainstream Australian media regarding racial bias is made evident in these revealing studies where we are finally allowed to see how people interpret beauty on a personal scale and who they gravitate to based on these standards.
Hearing from fellow Australian women like Thattil and seeing reports like the one conducted by RY.com.au are so important in understanding the insidious ways in which racial bias is harming generations of young Australian women (and men for that matter).
This is an important, albeit uncomfortable conversation that we, as Australians, need to have.
Something we're all obsessed with down under? Skin care. These are Australia’s most popular skin care brands.
Main image credit: @mariathattil
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.