The 9 most-searched celebrity beauty brands of 2023

A-list approved

Beauty Crew Beauty Editor / January 08 2024

Although we've previously theorised that celebrity beauty brands are slowly starting to lose their cache, after peeking at the numbers for the most searched celebrity beauty brands, it's clear that for better or worse they definitely have our attention. 

Regardless of how much money they may be making, the Internet is still enthralled with the popularity (or infamy) of certain celebrity beauty brands.

Lilac St combed over reams of data to discover the A-list endorsements that we common folk just can't stop Googling. Keep scrolling to reveal the top nine most searched celebrity beauty brands of the past year.

1/ Fenty Beauty (2.8 million searches)

Rihanna gagged the entire beauty industry when she launched Fenty Beauty's groundbreaking foundation shade range. The revolutionary, inclusionary take on makeup influenced a positive change across the makeup industry, affectionately referred to as 'The Fenty Effect'.

2/ Rare Beauty (2.6 million searches)

Selena Gomez may be one of the most followed people on Instagram but it's more than just her personal appeal that's made Rare Beauty such a success. The formulas are beautiful and fans with physical disabilities also rate the packaging for being accessible and easy to use. 

3/ SKKN By Kim (1.2 million searches)

It's hard to say if SKKN By Kim is searched so frequently because people love the brand or because they're cynical that it's effective. Kim Kardashian's skin care brand received backlash from critics shortly after its launch in 2022, with many theorising that the company is just another money grab from the entrepreneur. 

4/ Kylie Cosmetics (821,900 searches)

From Kylie Cosmetics first sell-out drop of lip kits to her questionable foray into skincare, for better or worse Kylie Jenner has made a living out of going viral. We're not surprised to see her at number four on this list. 

5/ Florence By Mills (601,000 searches)

Millie Bobby Brown targeted her Gen Z peers by creating a significant TikTok presence for her skin care brand Florence By Mills. The genius idea broke industry benchmarks for TikTok and showed the power of direct to consumer marketing. 

6/ Haus Labs (213,200 searches)

Haus Labs by Lady Gaga is dedicated to creating makeup formulas that are unlike anything else on the market right now. The brand's chamomile-infused foundation broke the Internet when customers started filming themselves applying the undetectable finish formula on camera. 

7/ Victoria Beckham Beauty (186,690 searches)

Victoria Beckham is the epitome of posh beauty, so it's no surprise that fans are clamouring for the ex-Spice Girl's cosmetics, fragrances and skin care collaboration with Augustinus Bader. 

8/ Flower Beauty (134,890 searches)

Drew Barrymore's Flower Beauty has successfully found a loyal customer base thanks to the brand's simultaneous commitment to affordability and quality.

9/ JLo Beauty (127,490 searches)

Considering JLo doesn't really seem to age we're completely unsurprised that people are flocking to the Internet to find the secret sauce responsible for her flawless skin.

Love celebrity beauty? Same. Rare Beauty just launched a body care line and we need it all.

Main image credit: Getty

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).