Product of the week: NIVEA Q10 Pearls

The latest anti-ageing serum to hit shelves

What is it: Nivea Q10 Plus Anti-Wrinkle Replenishing Pearls

Why you need it: We couldn’t wait to try this product when it arrived in the office since we heard that it had the highest concentration of Coenzyme Q10  - a star anti-ageing ingredient that can reduce the appearance of lines and wrinkles. What’s really clever is that the concentrated Q10 pearls are suspended in a light gel formula that’s rich in hyaluronic acid and creatine; two other ingredients that work wonders on refreshing skin. This design allows for the pearls to be activated when you need them, ensuring a fresh formula when you press the pump.

What you need to know: This clever multi-faceted serum provides skin with essential ingredients to visibly reducing the appearance of fine lines and lack of elasticity. “When Coenzyme Q10 is added to a skincare product, Q10 levels in skin can be boosted, improving cellular energy production and visibly reducing lines and wrinkles,” says Robyn Hutch, NIVEA Skincare Expert. This is supported by creatine (which can act as an energy booster within skin that has a slower metabolism) and hyaluronic acid, which is “one of the best ingredients for smoothing out the skin”, adds Hutch. “It naturally exists in skin, particularly young skin and is key for binding water to cells. This binding of water plumps the skin making it look and feel smoother.”

How to use it: Distribute one pump’s worth of product onto clean skin before your regular day or night cream, and massage the silky gel formula in.

Iantha is BEAUTYcrew's Beauty Editor, and has been part of the team since the site launched in 2016. Besides pinot noir, she has a healthy obsession with fake tan smell, wispy false lashes and CND Shellac in the shade Romantique. Her words and styling can also be found in previous issues of SHOP Til You Drop, Cosmopolitan and Women’s Health.

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