Pinterest has launched a first-of-its-kind hair pattern search tool

Your hair inspo board’s ‘bout to get lit

BEAUTYcrew Content Producer / August 20 2021

When we’re on the hunt for swoon-worthy hair inspo that we can take to the salon and berate our hairdresser with, there’s no better place to start than Pinterest. Heck, the platform is basically a massive and ever-changing moodboard. 

And now it’s about to get even better, as the social media platform announces another inclusive beauty feature. Following the successful launch of their ‘Skin Tone Ranges’ function (which allows users to filter based on skin tone), they’ve now turned their attention to hair,  further fine tuning their beauty searches by utilising augmented reality technology. 

Created with BIPOC people in mind, the new ‘Hair Pattern Search’ function will allow users to filter their searches based on specific hair patterns (protective, coily, curly, wavy, straight and shaved/bald), making collating your dream hair mood board just about a million times easier.

Image credit: Provided by Pinterest

Image credit: Provided by Pinterest

Or at least that’s the idea, as explained by Annie Ta, Head of Inclusive Product at Pinterest. “We built hair pattern search using computer vision technology to help identify hair patterns in images. By doing this, we hope we're able to use technology for good and make it easier for people, no matter who they are, to find hair inspiration for them on Pinterest.”

Chrissy Zemura, of Sydney’s Zemura salon also spoke on the innovation in a statement released by Pinterest: “As a hairstylist working on afro-textured hair, I’ve had to work twice as hard to find hair inspiration for my clients and myself.” 

Zemura claims that the new tool is “ground-breaking and a huge step forward to help people of all backgrounds, but specifically black and brown creators feel seen and respected.”

“The world is so diverse, and what Hair Pattern Search has done is take the act of making diversity work, by creating a more inclusive search tool. This has allowed me to do half the work when it comes to helping my clients find customised inspiration online,” explained the stylist. 

Augmented reality is becoming more common than you think… These are the cutting edge beauty tech inventions making our lives so much easier.

Main image credit: @theestallion

Briar is a Content Producer at BEAUTYcrew. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a plumping lipgloss.