Rare Beauty may not have been around for long (the brand launched officially in 2020) but it’s already built a reputation as a fan-favourite.
Considering the woman behind the brand, Selena Gomez, has a hoard of loyal fans herself, we’re not surprised the multihyphenate’s beauty brand has been so popular.
But as it turns out Gomez is just as dedicated to her fans as they are to her.
After hearing her customers wanted a few more shades of the best-selling Rare Beauty Warm Wishes Effortless Bronzer Stick ($45 at Sephora), Gomez and the Rare Beauty team did their best to create a more inclusive shade range.
Yesterday, Rare Beauty announced via Instagram that “three NEW shades of Warm Wishes Effortless Bronzer Stick just dropped!”.
“We’re always listening and are sooo grateful for your feedback to launch more shades in this smooth and easy-to-blend bronzer,” the brand explained in the post.
The range of cream bronzers now includes eight shades in total; ‘Power Boost’, ‘Happy Sol’, ‘Always Sunny’, ‘Full Of Life’, ‘True Warmth, and the three new shades.
‘On the Horizon’ is described as a deep bronze with golden undertones, ‘Good Energy’ is a medium brown with neutral undertones, and ‘Bright Side’ is more of a soft tan with cool undertones.
The three new bronzer shades aren’t the only exciting new things coming from Rare Beauty either — the brand is releasing new shades of the Soft Pinch Liquid Blush on March 30th and a new Discovery Eyeshadow Palette called ‘Give Yourself Grace’.
Gomez has been winning the public’s favour with more than just a few new bronzer shades. She’s been more than gracious after fans accused Kylie Jenner and Hailey Bieber of shading her eyebrows online.
Main image credit: @rarebeauty
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.