Selena Gomez just gave us the best excuse to stock up on Rare Beauty

In honour of World Mental Health Day

BEAUTYcrew Beauty & Social Editor / October 06 2023

Sweet angel Selena Gomez has once again proved that she’s the beauty founder GOAT. She is the most followed person on Instagram after all, and it probably comes as no surprise that her brand Rare Beauty has been named the most popular celebrity beauty brand. But that doesn’t stop her from being real and raw with her fans – especially when it comes to mental health.

Her 2022 documentary My Mind & Me showcases her vulnerable side, giving fans a look behind the scenes of her struggles with her bipolar diagnosis. And, alongside the launch of Rare Beauty back in 2020, she’s been working hard behind the scenes to raise $100 million for mental health services through the Rare Impact Fund.

“Before Rare Beauty even existed, this was a dream of mine,” she told Vogue. “I just didn’t know how I was going to do it. Then it happened to be Rare Beauty. From there, we created the Impact Fund.”

And now, Gomez and Rare Beauty have partnered with Sephora to donate 100 per cent of sales to the Rare Impact Fund.

“I’m honoured to share that on World Mental Health Day on October 10th Sephora will be donating 100% of Rare Beauty sales to the Rare Impact Fund for 24 hours to increase access to mental health resources and education for young people around the world,” Gomez said in a video posted to Rare Beauty’s social channels.

Sephora will be donating all Rare Beauty sales in 28 regions worldwide – and yes, that includes Australia.

“I started Rare Beauty along with the Rare Impact Fund three years ago with the mission to expand mental health resources to young people and reduce the stigma surrounding mental health,” she continues.

Since 2020, the Rare Impact Fund has raised US$6 million in contributions, US$3 million in grant support and worked with 25 grantees. And this support has reached over 740,000 young people around the world. We told you Gomez was the GOAT…

But Gomez admits there’s still a long way to go to reach the $100 million target. “We still have so much work to do and I am honoured to have Sephora to join us on this mission,” she says.

Want to support the Rare Impact Fund this World Mental Health Day? Here’s some inspo to get you started – including Taylor Swift's favourite highlighter

Perfect Strokes Universal Volumizing Mascara

Positive Light Silky Touch Highlighter

All Of The Above Weightless Eyeshadow Stick

Perfect Strokes Universal Volumizing Mascara ($35 at Sephora); Positive Light Silky Touch Highlighter in ‘Enlighten’ ($44 at Sephora); All Of The Above Weightless Eyeshadow Stick in ‘Well-Being’ ($39 at Sephora)

Soft Pinch Tinted Lip Oil

Positive Light Tinted Moisturizer

Soft Pinch Liquid Blush Brush

Soft Pinch Tinted Lip Oil in ‘Honesty’ ($34 at Sephora); Positive Light Tinted Moisturizer ($52 at Sephora); Soft Pinch Liquid Blush Brush ($39 at Sephora)

Main image credit: @rarebeauty

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Georgia Nelson is BEAUTYcrew's Beauty & Social Editor and resident Euphoria obsessee. You'll find her hard at work putting the latest TikTok beauty trends to the test or perfecting her skin care routine. Her latest obsession? Nailing the glazed donut aesthetic (move over, Hailey Bieber).