Do you have 5 mins to spare for healthy hair?

Healthy hair, as simple as ABC…

Content Producer / November 01 2023

The product

If your ‘everything shower’ is lacking a weekly hair mask, don’t worry, you’ve come to the right place. The Redken Acidic Bonding Concentrate (ABC) 5-min Liquid Mask is the newest step to try for silky soft strands. You read that right, a quick five min wash-out mask. Think of the other steps you could get done in that time!  

So if heavy hair masks leave your tresses weighed down and feeling greasy. This lightweight mask will easily slather through your strands, effortlessly coating hair with Redken’s (patinted) conditioning care technology, allowing the conditioning oils (and cationic agent) to nourish and smooth your locks.  

If tangled tresses (and we’re not talking Disney here) are a true form of suffering for you, this ultimate softening mask also works to detangle those pesky knots. Added bonus; less ripping your brush through knots equals less hair fall, win win!

The panel

BEAUTYcrew sent the Redken Acidic Bonding Concentrate (ABC) 5-min Liquid Mask to a panel  aged over 18 with varying hair types, all in need of a little extra hydrating, strengthening hand. 

The lowdown

Here’s what the Review Crew® loved about Redken Acidic Bonding Concentrate (ABC) 5-min Liquid Mask

The visible strand-strengthening results: If you’re applying a weekly mask, you’re undoubtedly hoping to see some results. And boy did our Review Crew® members see strand-strengthening results. Our reviewers saw (and felt) stronger strands from the very first wash! The mask instantly penetrates the follicle for max reparative power.  

The shimmering, softening shine: Shiny hair is literally always our goal. And what’s hindering our endeavours? The absolute birds nest our hair ends up looking like, that's what! So hearing that the Review Crew® found that the mask helped to beat away troublesome tangles (and the dreaded frizz) and leave behind a mane of soft shimmering strands is music to our ears.

The healthy hair hydration: Of course, what good would a deep restorative mask be if it didn’t deliver on hydrated, healthy hair? No matter the question, moisture is the answer. And for answer-seeking damaged hair holders (like our Review Crew®) this mask was the hydrating, repairing solution they’ve been looking for.

The verdict

“I have tried many products in attempts to master the challenging frizz that is my hair! And this works... Not only does it leave your hair shiny and soft, it helps to tame frizz. The REDKEN Acidic Bonding Concentrate (ABC) 5-min Liquid Mask has greatly improved the overall condition of my hair, I can now take on the most humid days with confidence! Smells amazing, very easy to use, does not leave any residue so the result is a fresh and very clean feel. Add in styling, and for the first time I am at a new level. My hair is now manageable, either straight or enhancing natural curl, I am left with limited frizz which is a huge win. I am excited to continue to use this product and share the joy with others in the frizz circle, this is a breakthrough!”
- Erica H
REVIEWcrew® Member
“I have truly enjoyed using the Redken Acidic Bonding Concentrate 5 Min Liquid Mask! I'm no stranger to the range, and I can honestly say that this has been really fantastic for the health of my hair! This comes in a white tube with a flip lid, making access to the product easy peasy. I leave it in my hair for about the required 5 minutes, then rinse it out once I'm done. My hair feels a little softer even while it's wet, but it's when it's dry that you can tell it's definitely softer, and continued use has resulted in my hair feeling stronger, with less breakages and added lustre.”
- Leah P
REVIEWcrew® Member
“Outstanding product! This is salon quality stuff and you can really notice the difference. I have only used the mask twice so far and already have seen a reduction in breakage. My hair feels stronger, but smoother as well. The packaging is sleek and stylish, the texture of the product is smooth, but not overly thick which makes for excellent distribution through any hair type. I can't recommend this highly enough. Keen to see how this helps over the summer months with extra sun and salt exposure!”
- Zora Z
REVIEWcrew® Member

Want to know more about this strand saving mask? Read Redken Acidic Bonding Concentrate (ABC) 5-min Liquid Mask Reviews.
The products for this Review Crew® trial have been provided by Redken to Are Media and BEAUTYcrew for the purpose of trial and review by Review Crew® members.

*This combined average star rating for Redken Acidic Bonding Concentrate (ABC) 5-min Liquid Mask is based on a combined total of 50 reviews submitted and is correct as of 01/11/2023.

Main image credit: Are Media 


Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.