With powerful movements such as ‘Times Up’ and #MeToo, some of Hollywood’s most influential and inspiring women are ushering in a new era of women’s rights - and we couldn’t be prouder. Reese Witherspoon is one of the latest celebs to spread the good word, teaming up with Elizabeth Arden to celebrate women – all through the power of red lipstick.
Together they have launched the ‘March On’ campaign and have pledged to donate a whopping $1million to UN Women in support of their commitment to help tackle women’s issues worldwide.
As part of the campaign, the duo created a limited edition lipstick in the brand’s signature Red Door Red shade. The iconic lipstick will be sold globally with 100 per cent of the proceeds going straight to UN Women.
Snapping up one of these limited edition lipsticks will not only make you part of this renewed women’s rights movement, but each lipstick will be signed by the face of the iconic brand (yep, we’re talking about Reese!). How cool is that?!
“There is real strength and camaraderie in March On and the feeling that we are in this together,” says Reese. “By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better.”
“I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”
Elizabeth Arden is no stranger to advocating for women’s rights. In 1912 Elizabeth Arden herself famously handed out red lipsticks to the suffragettes marching on Fifth Avenue (wearing a red lip wasn’t exactly the done thing at the time). After that, red lipstick became a symbol of female empowerment.
“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honours this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing at Elizabeth Arden.
“Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”
Get involved and keep an eye out for the Elizabeth Arden March On Beautiful Color Lipstick in Red Door Red – it’s available in David Jones from the beginning of March.
Want some tips on applying red lipstick? Here’s how to master the classic look.
What do you think of the March On campaign? Let us know in the comments below.
Erin Docherty is a Beauty Writer for BEAUTYcrew and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.