Get excited people because one of the UK’s most popular beauty brands has just hit Australian shelves.
Yep, this is not a drill - Revolution (formerly known as Makeup Revolution) has landed in-store at Priceline and they are – no joke – coming for your money with their insane range.
If you haven’t heard of these guys yet (they’re the world’s fastest-growing beauty brand on social media so you’ve likely seen their stuff on the ‘gram), you’re about to. We've even heard whispers that Khloe Kardashian is a big fan.
The launch is creating serious waves for a number of reasons…
To start with, Revolution is founded on a philosophy of inclusivity for all ages, genders, ethnicities and sexual orientations. Revolution encourages celebration of diversity, self-expression, embracing imperfections, and above all, supporting beauty in its many shapes and forms.
And that’s not just idealistic talk - they’ve got a formidable product range to back their inclusivity ethos. The cult-fave Revolution Conceal & Define range of foundations and concealers feature a whopping (and almost-unheard of) 50 shades. In fact, it’s so loved that one Revolution Conceal & Define Concealer sells every five seconds around the globe.
The products are PETA-certified, cruelty-free and 76 per cent vegan… and if you’re thinking “damn that sounds good, but how much is all this goodness gonna cost me?”, you’ll be stoked to hear this part…
The products are priced from just $7.50.
So get in, we’re going shopping!
If you’re looking for more exciting new beauty launches, check out some of our favourite new beauty products for July.
Have you tried any beauty products from the Revolution range yet? Let us know in the comments.
Main image credit: @khloekardashian
Isobel is a Digital Content Editor at BEAUTYcrew, marie claire and InStyle. When she's not busy hunting for the latest beauty news, you’ll find her arranging her skincare collection in search of the perfect “shelfie.” Isobel was previously BEAUTYcrew's Junior Beauty Writer.