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Rihanna is set to officially launch Fenty Skin

Mark your calendars!

By Briar Clark

BeautyCrew Beauty Editor / July 28 2020

Mark your calendars!

It’s official - Fenty Skin is a thing! The bad gal has done it again, choosing to controversially shelve her next album in order to birth a new baby into her already wildly successful family of Fenty brands.

Rihanna has already had a huge amount of success with her makeup line Fenty Beauty, so it isn’t too surprising that the singer has decided to turn her attention to skin care.

And while the debut post from the brand gave little away to begin with, we can now confirm that Fenty Skin has three products ready for it’s launch on July 31, 2020.

The tight 3-step routine includes the FentySkin Total Cleans’r Remove-It-All Cleanser, FentySkin Fat Water Pore Refining Toner Serum and FentySkin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.

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THE PRODUCT REVEAL Y'ALL HAVE BEEN WAITING FOR!! Here are the FENTY SKIN START'RS- the three steps ya can't skip in your skincare routine: 1️⃣ TOTAL CLEANS'R REMOVE-IT-ALL CLEANSER ($25 USD) 2️⃣ FAT WATER PORE-REFINING TONER SERUM ($28 USD) 3️⃣ HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN ($35 USD) We made finding a new skincare routine easy with these 2-in-1 multitasking products in a simple 3 step routine- the FENTY SKIN START'RS will brighten skin, snatch pores, and target dark spots-plus they're clinically tested, clean, vegan, AND earth-conscious. Dropping July 31st exclusively at fentyskin.com (but you can get early access to shop before the drop if you sign up for email!)

It appears the magic of each product will lie within an antioxidant-rich formula, that helps to hydrate, balance and maintain a healthy complexion. The 2-in-1 cleanser and makeup remover purifies skin without drying it out, while the fat water toner’s thiccc texture means you can ditch the cotton pads and use your hands (Rihanna’s always thinking about those turtles), and the 2-in-1 moisturiser + SPF is tinted pink so you don’t have to worry about pesky white-cast post application.

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We know y'all wanna know all the tea about the FENTY SKIN START'RS: the three non-negotiable steps you gotta add to your skincare routine! Step 1: Wash your face with TOTAL CLEANS'R REMOVE-IT-ALL CLEANSER! The ☕️ on TOTAL CLEANS'R ($25 USD): - A 2-in-1 cleanser and makeup remover that gives you that delicious deep clean you deserve - Ya better wash your face morning AND night y'all! This removes makeup, oil, dirt, and pollution without stripping skin or drying you out - Purifies pores and helps fights shine long after you've rinsed it off - Oil-free, noncomedogenic, and for all skin types! Made with: ✔️ Barbados Cherry 🍒 (acerola), an ingredient with antioxidants and with each cherry packed with more Vitamin C than an orange! ✔️ Ginkgo biloba to help control oil and clarify skin ✔️ Green tea 🍵, rich in antioxidants to help defend against environmental stressors ✔️ Fig, a desert-loving fruit that's rich in antioxidants ✔️ Quince, a rare fruit infused with minerals to help condition Y'all ready?? #TOTALCLEANSR drops on July 31 exclusively on fentyskin.com!

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Step 2 of the FENTY SKIN START'R routine: Smooth the way to pore perfection with FAT WATER PORE-REFINING TONER + SERUM! The ☕️ on FAT WATER PORE-REFINING TONER-SERUM ($28 USD): - A 2-in-1 toner-serum combo that targets pores, improves the look of dark spots, brightens, smooths, and fights shine - Ain't dry here! Our alcohol-free formula won't strip skin or dry you out - It's called FAT WATER cuz it's thicc 😂 Its unique texture means you can pour it into your hand to apply. No cotton pads needed = less waste! Made with: ✔️ Niacinamide (a form of Vitamin B3) that helps reduce the look of dark spots, even skin tone, and fight excess shine ✔️ Barbados Cherry 🍒(acerola), an ingredient with antioxidants and Vitamin C to help brighten ✔️ Australian lemon myrtle & witch hazel water to help reduce oil and refine pores ✔️Japanese raisin tree to help detoxify ✔️ Cactus flower 🌵 to help hydrate ✔️ Green tea 🍵 & fig, rich in antioxidants to help defend against environmental stressors #FATWATER drops this Friday, July 31 exclusively online at fentyskin.com!

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Step 3 of the FENTY SKIN START'RS: Save face with invisible sun protection using HYDRA VIZOR INVISIBLE MOISTURIZER + SPF! The ☕️ on HYDRA VIZOR INVISIBLE MOISTURIZER + SPF ($35 USD): - A 2-in-1 sunscreen and moisturizer that defends and brightens skin while reducing the look of pores - Ya better wear sunscreen every damn day! We got you with HYDRA VIZOR's broad spectrum SPF 30 protection - No chalkiness here, sis!! This pink-tinted cream applies invisibly on all skin tones - Plays well with makeup - no pilling and zero flashback! - Boosts and brightens skin, making pores, fine lines & wrinkles less visible (instantly + over time) - Coral reef-friendly, does not contain oxybenzone or octinoxate - Earth-conscious and refillable Made with: ✔️ Kalahari melon, a wild watermelon that's rich in antioxidants and vitamins and helps hydrate ✔️ Niacinamide (a form of Vitamin B3) that helps reduce the look of dark spots, even skin tone, and fight excess shine ✔️ Hyaluronic acid & aloe to help hydrate, soothe, and condition ✔️ Baobab to help hydrate #HYDRAVIZOR drops July 31 exclusively at fentyskin.com

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The hype is real for Fenty Skin and considering how long the brand has been rumoured, we won’t be surprised if it’s another slam dunk business move from Rihanna.

According to the database of the United States Patent and Trademark Office, the trademark application for use of the phrase ‘Fenty Skin’ was officially filed on March 25th 2020 with products such as skin care, body care, personal care products and beauty tools and accessories included in the application.

In 2017, rumours were started that RiRi was planning on taking the plunge into the world of skin care under the trademark ‘House of Fenty’, although this never came to fruition. Thanks be to the beauty gods that this time the rumours weren’t wrong.

Like all other aspects of the Fenty brand, we are predicting a focus on inclusivity and products that deliver diamond-like shine to skin. We cannot wait to see what else she has come up with!

For proof that Rihanna knows what it takes to get good skin, check out all of the times RiRi went makeup-free.

Main image Credit: @badgalriri

Briar Clark

Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.