Rihanna wore a brand new Fenty lipstick for her Super Bowl performance

Her makeup look’s MVP, revealed

Editor / February 15 2023

There was a lot to take in during Rihanna’s Super Bowl performance, and so we could understand if you were more focused on the fact that she revealed her second pregnancy than the other highly important fact that she was wearing a red lipstick.

After all, her lippy wasn’t even the only big beauty moment that occurred – the Fenty Beauty founder even applied a little blotting powder between songs, to ensure her shine-factor stayed under control under the lights.

Said lipstick, however, required no mid-show maintenance – it stayed flawless all the way from “Bitch Better Have My Money” to “Diamonds”. And now we know exactly what it was…

Rihanna’s Super Bowl red lipstick

You may have been quick to assume it was the work of a classic cult-fave Fenty formula, but we have news for you: it was actually a brand new launch.

Rihanna wore the Fenty Beauty Icon Velvet Liquid Lipstick in 'The MVP' ($45 at Sephora), a deliciously rich red that just dropped. Yes, even the shade name was sports-themed. She really doesn’t miss a detail.

Fenty Beauty Icon Velvet Liquid Lipstick in 'The MVP'

While it’s rare for most liquid lipstick formulas to even make it out the door non-cracked, this one lasted through a whole halftime show, even contending with the elements and a microphone (lipstick’s greatest enemy) the whole way through.

Are we really surprised though? Fenty formulas are simply superior, and this one is obviously no exception. A whipped liquid lipstick billed by the brand as “plush”, the Icon Velvet Liquid Lipstick delivers high-impact, velvet-matte colour that feels comfortable and non-drying on the lips. It’s also safe to say it won’t crack or fade during wear, as proven by Rihanna’s still-flawless post-performance lip look.

Rihanna told ELLE a little about what her goal was with the new formula: “When it comes to matte liquid lipstick, we all know the deal: intense pigment often comes with intense dryness. I wanted to fix that. Fenty Beauty Fenty Icon Velvet Liquid Lipstick has a luxe formula that’s creamy and whipped so that the colour glides on and feels plush but won’t crack. That’s why we call it a ‘velvet matte.’ It comes in a range of five shades of reds, pinks, and neutrals that are flexible and work on everyone.”

Of course, we have to also give a little credit to the pre-show lip mask the singer used. An earlier application of the Fenty Beauty Skin Plush Puddin’ Intensive Recovery Lip Mask ($28 at Sephora, but currently waitlisted) ensured Rihanna’s lips were full, hydrated, and of course, perfectly prepped for liquid lipstick. If you need to get your hands on it ASAP, you can snap a pot up for $28 at Fenty Beauty.

So what are you waiting for?! Let the Super Bowl-centric shopping kick off! Did you catch that?! We’re such sports lovers!

Fenty Beauty Skin Plush Puddin’ Intensive Recovery Lip Mask

Main image credit: Getty Images

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Delaney began her career in the Australian beauty media industry in 2015, landing amidst the glossy world of women’s lifestyle magazines (or more literally, in their beauty cupboards). Since then, she has gone on to write across a multitude of beloved Australian media brands, including OK!, NW, InStyle, and Harper’s BAZAAR. She’s covered every side of beauty content, from directing beauty editorial shoots to rounding up the best glossy serums for golden hour skin. Having spent nearly a decade immersed in the beauty realm, Delaney’s knowledge of beauty is as extensive as her collection of tinted lip oils (read: extremely extensive). Delaney is currently the Digital Managing Editor of BEAUTYcrew, and her beauty wisdom also appears across beautyheaven, ELLE and Marie Claire. She enjoys channelling her personal hobby (testing beauty products) into her professional work (talking about testing beauty products), and considers perfecting the art of a cat eye in a moving car her life’s greatest accomplishment.

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