Selena Gomez now has platinum blonde hair

This is set to be the biggest celebrity hair transformation of the year

Beauty Crew Beauty Writer / November 20 2017

The 2017 American Music Awards have just kicked off in Los Angeles and while we always expect to see a plethora of stunning hair and makeup looks from some of the world’s hottest celebs, we weren’t expecting Selena Gomez to debut a bold, platinum blonde lob on the red carpet.

The new blonde ‘do is a dramatic hair change for the singer who has never strayed far from her signature chocolate brown locks, only ever dabbling in caramel or honey-toned balayage from time to time.

And for those thinking the singer’s new colour is all due to the workings of a very good wig? Marissa Marino, Senior Stylist for top Los Angeles salon Nine Zero One, has confirmed she’s the woman behind the singer’s new hair colour.

There’s no denying Selena’s new colour is a drastic change and one that’s certainly going to get the world talking – could it be that the singer changed up her look so dramatically to keep the conversation about her and her new album, rather than her rekindling with Justin Bieber? If so, we think it’s a smart move and we take our hats off to you, Selena.

If you’re considering a dramatic hair change of your own then make sure you read our guide on the things to consider before taking the plunge.  

Opinions on Selena’s drastic new colour are divided in our office. Are you loving or loathing the singer’s blonde hair? Let us know in the comments below.

Image credit: Getty; @selenagomez

Kate started working for BEAUTYcrew in early 2016, first as a contributor, and was then named Beauty Writer in 2017. She loves picking the brains of the industry's top experts to get to the bottom of beauty's toughest questions. Bronze eyeshadow palettes are her weakness and she's forever on the hunt for the perfect nude nail polish to suit her fair skin. Her words can also be found in Men's Health magazine, and she now works in PR.