Selena Gomez keeps dropping MAJOR new hints about her Rare Beauty range

The latest product she’s teased? Her liner

July 31 2020

Ever since Selena Gomez announced she’d be launching her Rare Beauty cosmetic range back in February, beauty devotees around the world have been waiting with bated breath for the latest updates.

And while they've definitely been of the few-and-far-between variety, the morsels of information we have been given have certainly been deliciously good. Here's everything Gomez has teased so far...

The inclusive nature

“I have 48 shades of foundation and concealer,” she shared during an interview with Amy Schumer for Interview Magazine“I wanted to start a conversation about how you can make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns.”

The product lineup

It's tricky to tell exactly which direction Gomez plans to take with the range overall, but while the trademark she filed for the brand includes everything from cosmetics and fragrances to skin care and soaps, her Instagram hints seem to suggest she's starting with makeup; fitting considering she's rocked everything from lime green shadow to bold berry lips.

And so, we continue to keep our eyes glued to the @rarebeauty 'gram in the hope of spying hints (after all, they definitely have a home-court advantage when it comes to spotting the products in action). So far the brand has blessed us with two major lip-and-liner looks; one built around a statement red, and one a peachy nude, with both power pouts paired with a slick of black on the upper lashline.

But though Gomez' gorgeous brow-skimming fringe somewhat disguised the look of the liner in the first few teaser looks, she's now treated us to a crystal clear glimpse at it, and it looks good.

Taking to IGTV to share an update with fans, Gomez was seen sporting a ridiculously chic classic cat-eye, and honestly, it was hard to pay attention to anything else.

One follower who was as bewitched as us? Gomez' long-time makeup artist Hung Vanngo, who appeared to be extremely impressed with her at-home application. "Look at that eyeliner!!!" he wrote. Rare Beauty hit him back with a little heart-eye action, so it's safe to say there's no question about the eyeliner's identity. Melissa Murdick, another of Gomez' go-to MUAs agreed as well; "Ha I just said that too!! Killing it", she wrote.

We'd officially like to second (or rather, third; is that a thing?) that, too: it's a damn fine wing, and we cannot wait to try out the product behind it.

Image via: @selenagomez

Image via: @selenagomez

Image via: @selenagomez

Main image credit: @hungvanngo

If you love staying up to date with all the latest beauty launches, check out 14 of the best new products hitting shelves this month.

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