The healthy skin care and makeup trend that’s booming

Advertorial: The ingredients to look out for in 2018

Beauty Crew Editor / December 20 2017

When you hear the term ‘superfood’, you’re likely to think of kale-and-spinach enriched green smoothies, or perhaps the granola and banana-topped acai bowl you had for breakfast. 

There’s no denying that the last few years have seen a spike in interest for incorporating superfoods into our diets. For good reason – the nutrients your body absorbs from ingredients like kale, acai, chia seeds and goji berries makes for healthy insides, and in turn, healthy outsides. 

And it would seem like the superfood train isn’t slowing down, with the power of these ingredients now being harnessed in cosmetics and skin care. And we predict 2018 is going to be even bigger for superfoods in the beauty industry. 

Raww is a new homegrown cosmetics and skin care brand that has recognised the power of topically-applied superfoods (as well as natural, organic and certified organic ingredients) and created an entire range based around them. 

The Australian-made brand has included coconut water in every single one of its Raww products. Now, coconut water, while a delicious, refreshing beverage, is also rich in nutrients and is packed with potassium, meaning it works extra hard to boost hydration and improve skin elasticity. 

But that’s not all. Every Raww product has its own little cocktail of superfood goodness – think of it like a superfood smoothie for your face – that’ll benefit your skin in a multitude of ways. All while ensuring you look as flawless as you deserve to. 

Here are a few of the other superfoods used in the Raww range, and the products you can find them in. 

WildBerry Harvest

Containing not one but three ‘super berries’ from the Australian outback, Wildberry Harvest is clinically proven* to boost hydration by up to three times.

Find it in: Raww Wildberry Nourish Foundation and Wildberry Glow BB Cream
Both available in six shades, these bases will ensure your skin doesn’t just look healthy, but it is healthy. Pick the BB cream for an everyday low-key, glowing look, and opt for the foundation for greater coverage and an even skin texture.

Raww Wildberry Nourish Foundation

Wildberry Glow BB Cream

Goji berry

Packed with antioxidants and amino acids, goji berries help maintain healthy, youthful-looking skin while keeping those visible signs of ageing at bay.

Find it in: Raww From the Earth Loose Mineral Powder
A soft, buildable texture, the Loose Mineral Powder will give your skin natural coverage while refining the texture and tone – all while caring for your skin underneath.

Raww From the Earth Loose Mineral Powder


This leafy green can help stimulate keratin production and contains both omega 3 and omega 6 fatty acids for healthier skin and nails.

Find it in: Raww Kale’d It Nail Lacquer
Besides the fact that the formula is 10-free (this basically means it’s free of a lot of nasties), the range consists of a whopping 24 shades in glossy and shimmer finishes.

Raww Kale’d It Nail Lacquer

Chia seed

This powerful antioxidant will protect your skin from the environment and free radicals, ensuring your skin is smooth, soft and as fresh as it can be.

Find it in: Raww Acai Berry Glow Illuminator & Buffing Brush
Featuring a creamy texture, nourishing ingredients and highlighting particles, the 100 per cent natural Glow Illuminator will leave you with a luminous finish.

Raww Acai Berry Glow Illuminator & Buffing Brush

Acai berry

This purple berry has a pretty big reputation when it comes to its antioxidant benefits and its ability to protect skin from environmental aggressors. Hello, brighter skin!

Find it in: Raww Recover-ME Face Oil
This nourishing (and lightweight!) combination of oils and antioxidants work a treat on dull, tired skin in need of some pepping up.

Raww Recover-ME Face Oil

Kakadu plum

Fun fact: Kakadu plum contains more vitamin C than an orange. The humble Australian native ingredient can help slow down the ageing process while keeping clear skin of blemishes.

Find it in: Raww Fruit Fusion Lip Oil 
While a blend of oils including coconut, grapefruit peel, and avocado will keep lips nourished, Kakadu plum will actually work to firm texture.

Raww Fruit Fusion Lip Oil

Coconut oil

Rich in nutrients and able to act like a ‘super’ moisturiser, coconut oil can be a lifesaver when it comes to dry, flaky skin.

Find it in: Raww Buff-ME Sugar Coffee Body Scrub
Combining the exfoliating powers of sugar, coffee and cacao with the hydrating benefits of coconut oil, the Body Scrub will leave skin soft, smooth and nourished.

Want to know about the newest superfoods to add to your diet? Here are the superfood ingredients to add to your shopping list

Which of these Raww products sounds like a welcome addition to your beauty kit? Please share with us in the comments section below.

Image: Getty

* Lucas Meyer Cosmetics Data, Technical File Wild Berry Harvest Study, sample size n = 20
Clinical studies show that adding only 2% of WildBerry Harvest to a topical formulation provides 4 times more hydration than the same formula without the WildBerry Harvest added (the placebo). 

Carli was BEAUTYcrew’s Editor from launch in 2016 until May 2020. You can find her words right here on BEAUTYcrew, and previously on beautyheaven.