The top-selling natural beauty brands around Australia
You gotta get your hands on these
Beauty Crew Beauty Writer / January 16 2020
It’s no secret that natural beauty is absolutely BOOMING – and it’s not just ‘another beauty trend’. People are becoming more aware of what they’re putting on their skin, choosing to reach for better-for-you beauty options that are free from chemicals and other nasties.
What’s more, big beauty brands and retail conglomerates have jumped on board, making natural skin care products more accessible than ever before. Good one, guys!
When we spoke to Australia's leading beauty retailers, they revealed to us just how huge the shift to natural beauty formulas is here in Australia.
MECCA’s Creative Director Marita Burke said natural beauty is one of their fastest growing categories, and has recently grown by a whopping 55 per cent Australia-wide. “Here at MECCA, we segment our Mindful Beauty brands beyond the broad description of ‘natural’ as we have found our customers to be equally interested in so many different aspects of what was historically simply called ‘natural’,” says Burke. “Our customer is not only interested in ingredients, but also vegan and cruelty-free brands and products, as well as sustainable packaging.”
At Adore Beauty, founder Kate Morris says they’re seeing the most growth in “ingredient-focused brands”. She says, “At the same time, we're also seeing huge growth (approximately 400 per cent) in dermal rollers and face rollers, which are a natural but effective way to induce collagen production in the skin”.
Priceline Pharmacy Skin Care Buyer Liz has also noticed a surge in natural beauty, revealing that Priceline Pharmacy now stock 18 natural skincare brands and are growing this range every year. “The natural category is in double digit sales growth YTD vs LY.”
Want to know some of the most popular natural beauty brands in Australia? Here are the selling natural beauty brands at MECCA, Adore Beauty and Priceline.
Drunk Elephant prides itself on being a non-toxic skin care system that excludes any ‘question mark’ ingredients; avoiding synthetics, drying alcohols, fragrance, dyes and silicones. Its star ingredient is virgin marula oil, a multi-benefit, glow-enhancing gem that *everyone* needs in their life. Just sayin’.
Tatcha is WAY more than just really, really ridiculously good-looking packaging. The luxurious Japanese skin care brand is inspired by the centuries-old skin care routines of geishas. The products are formulated with natural, calming ingredients like camellia oil, green tea and silk extracts.
Our pick: Tatcha The Water Cream
British skin care brand REN (which actually means ‘clean’ in Swedish) is the natural beauty brand you wished you knew about sooner. Not only are all products free from toxins, harsh chemicals and potential irritants, but there’s also a big focus on keeping the planet in check, with 100 per cent recyclable and refillable packaging.
Our pick: REN Ready Steady Glow Daily AHA Tonic
Keep your skin happy and healthy with the highest-quality plant, earth and sea-based ingredients found in Origins’ skin care products. Offering an extensive range of natural skin care, makeup, bath and body products, Origins combines non-toxic-to-skin alternatives with advanced science to ensure their products are made with only the good stuff.
Founded by Australian supermodel Miranda Kerr, KORA Organics has an impressive range of natural and organic skin care products for the face and body. The star of the show is organic noni fruit, which is a powerful healing and rejuvenating ingredient that contains over 100 vitamins and minerals. It’s no wonder Miranda’s skin is so darn glowy. KORA Organics Noni Glow Face Oil
Our pick: KORA Organics Noni Glow Face Oil
SALT by Hendrix
SALT by Hendrix is another homegrown goodie that’s killing it on the natural beauty front. Offering a collection of body products, hair mists, facial oils and organic roll-on fragrances, SALT by Hendrix is all about using the finest natural and organic ingredients from around the globe to deliver effective yet ethical vegan beauty products.
Our pick: SALT by Hendrix Mermaid Facial Oil
Do you know what we love more than a good fake tan? A fake tan that’s actually good for you. Ditch that tell-sign chemical tan smell and jump on board the Eco Tan train – their products are free from nasties like synthetic food colouring. Instead, these guys use natural ingredients like chamomile, fruit and flower extracts, herbs, and cacao to help you nab a skin-friendly glow.
Our pick: Eco Tan Organic Face Tan Water
If you’re looking for healthy, glowing skin, you’ve come to the right place. Sodashi’s skin care focuses on brightening the skin tone and making it even and luminous via a combination of clean and botanical extracts. What’s more, the natural aromas are *actually* next-level dreamy.
Our pick: Sodashi Rejuvenating Face Mist
Sukin is one of Australia’s best-selling natural beauty brands for good reason – it’s affordable, vegan, cruelty-free and it actually works. Created using high-quality botanical extracts and essential oils, the range uses a whole heap of skin-loving ingredients (like rosehip oil, acai and goji berry) to target all different kinds of skin concerns.
Our pick: Sukin Detoxifying Clay Mask Super Greens
Andalou Naturals is not your average organic skin care brand - it was the first beauty brand to achieve the non-GMO verified stamp (yep – that’s a pretty big deal!), meaning these products are free from genetically modified organisms. It’s also vegan, cruelty-free, verified gluten-free, plus a whole lot more. The star ingredient in every product is the unique Fruit Stem Cell Science® - a super antioxidant that works to protect and replenish the skin.
The Jojoba Company
The Jojoba Company took the amazing Aussie-grown jojoba and developed an entire skin care range from it. Why? Well, turns out jojoba is the only plant on earth known to produce a wax similar to that found in young, healthy human skin. Pretty neat, huh? This unique ingredient acts like your skin’s own natural oils to not only replenish and rejuvenate skin, but help with eczema, dermatitis, psoriasis, rosacea, acne, stretch marks, scars and more. It's suitable for all skin types - even sensitive skin.
Hailing from our neighbours in New Zealand, Trilogy started out as a range of five rosehip products, before expanding to now include over 40 natural alternatives to synthetic ingredients in their skin care products. Trilogy is now sold in over 20 countries around the world. Psst…one Trilogy Rosehip Oil sells *every* 20 seconds around the world.
Our pick: Trilogy Certified Organic Rosehip Oil
Another proud organic beauty brand from New Zealand, Antipodes prides itself on creating high-tech certified organic formulations. Anti-ageing products are Antipodes’ forte, and the brand gives you the best of both worlds: green beauty products that are scientifically proven to improve the signs of ageing.
Our pick: Antipodes Kiwi Seed Oil Eye Cream
Did your favourite natural beauty brand make the cut? Let us know in the comment section below.
Main image credit: Getty
Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.