Unifon breaks ALL the rules with new disc-shaped lipstick

Emily Ratajkowski

This is a real gamechanger

Beauty Crew Beauty Writer / March 15 2018

While we’re all used to the ol’ conventional tube of lipstick, there’s apparently a whole other world out there, including quirky disc-shaped applicators. We’ll give you a moment.

A Chinese company by the name of Yujiahui Co., Ltd has completely changed the lipstick game with its recently launched Unifon Kiss U CC Lipstick. It's come up with nifty little disc-shaped lipstick applicators that not only look fun as heck, but they could *actually* be the answer to easier on-the-go touch-ups.

Lipstick is contained on both the tip and bottom of the applicator, which is contoured to match the curvature of the lips for a ‘kiss-like feel’ when applied by ‘kissing’ the applicator. Sounds very weird, yes, but they could be on to something. 

Data and insights company, GlobalData actually ran a consumer survey and found that just under two thirds of Chinese women rely heavily on time-saving products and services. The percentage is even higher for younger women with 74 per cent of Chinese women, aged 18–34, depending on these shortcut products.

"Not everyone loves the venerable lipstick tube, which (among other issues) requires some dexterity to use. Successful application also necessitates a mirror to double-check if lipstick has been applied properly,” said Tom Vierhile, Innovation Insights Director at GlobalData. 

“Unifon Kiss U CC ipstick avoids some of these issues while being faster and easier to apply than lipstick from a tube.”

The lipstick, which is available in three shades–Sunset Orange, Sweet Peach and Vigour, offers a convenient and fast option for those on-the-go touch-ups - and we’re on board with anything that makes life easier.

While there’s no word as to when these little gems will be available in Australia, we'll be keeping a keen eye out!

If you’re still trying to nail the look of conventional lipstick, check out our pro tips on the best way to apply lippie.

What do you think of the new Unifon Kiss U CC applicator? Would you give it a try? Let us know in the comments below.

Main image credit: @emrata

Erin Docherty is a Beauty Writer for BEAUTYcrew, Beauty Editor for Women's Health magazine and a Grooming Writer for Men's Health magazine. She has a keen interest in cosmeceutical skin care and is currently working on minimising her 9-step skin care routine – because ain’t nobody got time for that. When she’s not writing about the latest beauty news, or applying copious amounts of serum, you can find her spending all her money in Sephora.