DNA kits have been popular for a while now, providing an in-depth look at genealogy and genetically hereditary health issues. Fast forward to 2021, and Vanessa Hudgens and Madison Beer are now utilising the technology to help people optimise their skin care routine with their new brand ‘KNOW Beauty’.
The unlikely duo were introduced via Hudgens’ little sister and have been bonding over all things skin care ever since, with their DNA-backed range of products being the lovechild of their budding bromance.
In a recent interview with Harper’s Bazaar, Hudgens explained the pair’s reasoning behind their decision to launch their own skin care line, saying "we both have had such a long skin care journey. We were like, 'There should be an easier way to approach skin care, something that allows you to know what is right for your personal skin, because it's different for everyone.”
The goal of the brand is to educate people on how to better take care of their skin, according to KNOW Beauty’s resident dermatologist and chief medical officer, Karen Kagha.
“We're looking at 46 chromosomes and specifically analyzing seven skin categories,” she said. “Their results give them information on what their skin is more prone to develop and areas they need to be focusing on in the future."
The range is completely cruelty-free and Leaping Bunny certified, and includes everything from cleansers, moisturisers, serums, eye creams and masks all retailing for less than US$30.
The range is currently available on the KNOW Beauty website, but unfortunately the brand is initially only going to be shipping within the US. No doubt, we’ll see international shipping become available in the not-too-distant future though, and we’ll be keeping our fingers firmly crossed, just in case.
KNOW Beauty may not be available down under yet but this exciting new launch is. Here's everything you need to know about Selena Gomez's 'Rare Beauty'.
Main image credit: @weareknowbeauty
Briar is a Content Producer at BEAUTYcrew. She is a self-professed skin care obsessive, always on the hunt for the perfect mascara, and can't go past a plumping lipgloss.