You’ve probably noticed a shift in Bretman Rock’s content in the last few years.
Rock has successfully transitioned out of the online beauty community, and become an aspirational figure of the Internet instead.
They live their days out on a compound in Hawaii with their family and a veritable zoo of animals — watching Rock herd their chickens on TikTok is the wholesome content we never knew we needed.
Plus, their blowout is on par with Zendaya’s hair at the NAACP Awards. Goals.
But while Rock is happy sharing fitness, health and wellness content with their fans, you’ll notice that they’re no longer serving you beauty tutorials, and there’s a very good reason for that.
Why did Bretman Rock stop making beauty content?
In 2021 Rock told Them “I don’t want to be tied [to] the beauty community anymore. I’m not a beauty guru.”
While promoting their new book You’re That Bitch, Rock spoke to the publication again and elaborated on their previous statement; “the girls were not happy with this video. Ultimately I said what I said and I meant what I said.”
“When I first started the beauty industry, I fell in love with the creators,” Rock confessed. “I really just was like, ‘Damn, all these Asian girls are beautiful and I’m beautiful as well.’”
"And it made me want to do what I wanted to do, which was literally just share makeup and share my confidence with the world,” they continued.
But Rock’s impression of the beauty industry changed completely after a wave of (mostly) white creators started to use their platform as a way to campaign for sympathy after being accused of racism.
“Y’all do not even know how to apologise. It’s as simple as addressing what you did, saying sorry and never doing it again,” Rock said matter-of-factly.
“[Y’all] are gonna cry, make up excuses, not say sorry and still do the sh*t you say,” they continued. “The beauty industry became the sorry industry.”
“White people ruin the beauty community,” Rock continued. “It just became a money industry, and like it just became an ick to me. When did beauty become so ugly?”
As far as Rock is concerned, “it’s no longer a beauty industry or beauty community, and I use the word community very loosely.”
Briar is the Beauty Editor at BEAUTYcrew. Her 'down for anything' attitude has resulted in more than a handful of hair transformations, and she doesn't mind being used as a guinea pig for the industry's most unusual products and treatments. Her work has also appeared on Refinery29, Girlfriend and beautyheaven.