The real reason Bretman Rock no longer identifies as a beauty influencer

They said what they said and they meant what they said

BEAUTYcrew Beauty Editor / February 27 2023

You’ve probably noticed a shift in Bretman Rock’s content in the last few years.

Rock has successfully transitioned out of the online beauty community, and become an aspirational figure of the Internet instead.

They live their days out on a compound in Hawaii with their family and a veritable zoo of animals — watching Rock herd their chickens on TikTok is the wholesome content we never knew we needed.

Plus, their blowout is on par with Zendaya’s hair at the NAACP Awards. Goals

But while Rock is happy sharing fitness, health and wellness content with their fans, you’ll notice that they’re no longer serving you beauty tutorials, and there’s a very good reason for that.

Why did Bretman Rock stop making beauty content?

In 2021 Rock told Them “I don’t want to be tied [to] the beauty community anymore. I’m not a beauty guru.”

While promoting their new book You’re That Bitch, Rock spoke to the publication again and elaborated on their previous statement; “the girls were not happy with this video. Ultimately I said what I said and I meant what I said.”

“When I first started the beauty industry, I fell in love with the creators,” Rock confessed. “I really just was like, ‘Damn, all these Asian girls are beautiful and I’m beautiful as well.’”

"And it made me want to do what I wanted to do, which was literally just share makeup and share my confidence with the world,” they continued. 

But Rock’s impression of the beauty industry changed completely after a wave of (mostly) white creators started to use their platform as a way to campaign for sympathy after being accused of racism. 

“Y’all do not even know how to apologise. It’s as simple as addressing what you did, saying sorry and never doing it again,” Rock said matter-of-factly. 

“[Y’all] are gonna cry, make up excuses, not say sorry and still do the sh*t you say,” they continued. “The beauty industry became the sorry industry.”

“White people ruin the beauty community,” Rock continued. “It just became a money industry, and like it just became an ick to me. When did beauty become so ugly?” 

As far as Rock is concerned, “it’s no longer a beauty industry or beauty community, and I use the word community very loosely.” Bretman Rock (@bretmanrock ♬ original sound - Them

Rock’s not the only Internet sensation who’s done with the beauty community. Julia Fox has sworn off liposuction and Botox

Main image credit: @bretmanrock

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).